Summary
Attractive entry point into the boutique wellness sector. Established members, recurring revenue and a suburb transforming around the Bays Precinct and Metro West. Buy now, ride the uplift.
Location Details
713 Darling St
Rozelle, Balmain peninsula, Inner West Sydney. High-income professional and family demographic, Darling Street retail strip, new Rozelle Parklands, and major funded infrastructure (Bays Precinct, Metro West) driving future growth. Onsite parking.
About the Opportunity
Acquire an established boutique wellness studio at the network's most attractive entry point - in a suburb with a funded, decade-long growth story already underway.
The investment case:
• Entry from $250,000 with recurring membership revenue in place
• Loyal member base and experienced teaching team
• Peninsula geography creates a captive local catchment with strong retention
• Growth tailwinds: the new Rozelle Parklands, the Bays Precinct redevelopment and the planned Metro West connection are set to lift population and spending in the immediate catchment
• Full franchise infrastructure: systemised marketing, technology, training and head office oversight
• Portfolio potential alongside Randwick and Clovelly
Rozelle's demographic - young professionals, creatives and established families with strong health-and-wellness spend - is the engine of the boutique fitness sector. Buying an established studio here means acquiring today's cash flow plus tomorrow's catchment growth, without greenfield risk.
The business is structured for semi-passive/passive ownership: teachers deliver the product, proven systems run the operations, and head office provides ongoing marketing, reporting and support.
Investment from $250,000.
Request the Investment Memorandum for financials and membership data. All enquiries handled in strict confidence.
Marketing support
Marketing is systemised and centrally supported, requiring minimal owner involvement. The This is Yoga network provides national brand campaigns, professional creative and social content, membership acquisition funnels, CRM and email automation, and a local area marketing calendar executed by your studio team. Head office supports the ownership transition with a member retention campaign and provides ongoing lead generation, performance reporting and regular marketing reviews.
Training provided
Full training is provided for you if required - or stay hands off. Professionally managed covering operations, membership systems, financial reporting and team management. The experienced teaching and admin team plus proven systems remain in place, and head office provides a structured handover, ongoing manager coaching, performance dashboards and regular business reviews - designed for owners who want informed oversight without day-to-day involvement.
Skills
No wellness industry experience required. Suited to investors with business ownership or management experience; capacity to oversee a manager-led operation; financial acumen and an interest in recurring-revenue models; and a medium- to long-term investment horizon. Portfolio acquisitions will be well regarded - Rozelle, Randwick and Clovelly are available individually or as a multi-site Sydney group.
Length of Agreement
The studio operates under a This is Yoga franchise agreement. Incoming owners enter a 5 year franchise term with 5 year renewal options, subject to standard franchisor approval. Premises lease terms will be disclosed during due diligence. Full terms, fees and renewal conditions are set out in the Franchise Disclosure Document, provided in accordance with the Franchising Code of Conduct.
Year Business Established
2014
Year Franchising Commenced
2026
Site locations
5
History
This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. From our first studio, the group has grown to five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. The brands are now expanding nationally through franchising, with master franchise territories released across Victoria, Tasmania and New Zealand.
Connect with us