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Invest in Australia's Wellness - Premium Pilates & Yoga Studio Lane Cove Sydney
Summary
Take ownership of an established This is Pilates studio in the heart of Lane Cove village. Premium fit-out, loyal members, experienced instructors and full franchise support. From $300,000.
Location Details
Level 1, 2 Lane Cove Plaza (above NAB)
Located at the Longueville Rd end of the thriving Lane Cove Plaza, multiple carparks close by, street level access and exposure. Iconic building, highly visible. Lower North Shore's family village with new development driving growth. Premium fit-out.
About the Opportunity
Take ownership of a premium, established Pilates studio in one of Sydney's most desirable North Shore communities - where members walk to class and know your name.
Lane Cove has quietly become one of the Lower North Shore's best lifestyle villages. The Canopy precinct has transformed the town centre into a seven-day destination, and the suburb delivers the classic Pilates demographic in strength: high-income professional families, health-conscious parents and an active over-50s community. New medium-density development in the surrounding corridor is adding hundreds of new households to the catchment - new members, walking to your door.
Why Lane Cove:
• Premium studio with quality fit-out and equipment
• Established recurring membership revenue and loyal community
• Experienced instructors in place - no teaching qualification required of you
• Village positioning: members walk in, churn stays low
• Proven systems and full franchise support
This suits an owner who wants a genuine community business: greet members by name, lead a talented team, and build something local that lasts. Full training, brand accreditation and ongoing head office support are provided.
Investment from $300,000.
Request the Information Memorandum and arrange a confidential studio visit today.
Marketing support
Marketing is systemised and centrally supported, you'll never market alone! The This is Pilates network provides national brand campaigns, professional creative and social content, membership acquisition funnels, CRM and email automation, and a local area marketing support executed by your studio team. Head office supports the ownership transition with a member retention campaign and provides ongoing lead generation, performance reporting and regular marketing reviews.
Training provided
Full training covering operations, membership systems, financial reporting and team management. The experienced teaching and administrative team and proven systems remain in place, and head office provides a structured handover, ongoing business coaching, performance dashboards and regular business reviews.
Skills
No industry qualifications required - full training is provided. Ideal owners bring a genuine passion for health, wellness and community; strong people and communication skills; energy for local marketing and member engagement; sound business and financial literacy; and a commitment to being hands-on in the studio. Yoga or Pilates teaching experience is welcome but not essential.
Length of Agreement
The studio operates under a This is Pilates franchise agreement. Incoming owners enter a 5 year franchise term with 5 year renewal options, subject to standard franchisor approval. Premises lease terms will be disclosed during due diligence. Full terms, fees and renewal conditions are set out in the Franchise Disclosure Document, provided in accordance with the Franchising Code of Conduct.
Year Business Established
2009
Year Franchising Commenced
2026
Site locations
5
History
This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. From our first studio, the group has grown to five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. The brands are now expanding nationally through franchising, with master franchise territories released across NSW, QLD, Victoria, Tasmania and New Zealand.
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