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Regional Market Leader - Pilates & Yoga Wellness Studio in Booming Bathurst
Summary
Own the leading boutique Pilates & Yoga studio in booming regional Bathurst. Established members, experienced team, metro-quality demand with a country lifestyle. From $750,000.
Location Details
2/98 Bentinck St
Bathurst, Central West NSW - one of the state's fastest-growing inland cities, 40,000+ residents and rising. Anchored by Charles Sturt University, Bathurst Hospital, government employment, major manufacturing and the Mount Panorama events calendar.
About the Opportunity
Dreaming of trading the city grind for a genuine lifestyle - without giving up a serious business? Own the leading boutique wellness studio in Bathurst, one of regional NSW's fastest-growing cities.
Bathurst is booming. Tree-changers are arriving from Sydney with metro incomes and metro expectations, Charles Sturt University and the Base Hospital provide a stable base of students, academics and health workers, and the Mount Panorama events calendar brings national visitation. Yet boutique fitness here remains dramatically underserved compared with the city - and this studio is already the market leader, operating both This is Yoga and This is Pilates under one roof.
Why Bathurst:
• The region's leading established wellness studio - yoga and Pilates in one business
• Established membership base and experienced team
• Metro-quality demand, regional cost base: lower rent and wages mean stronger margins
• Outstanding lifestyle: real community, short commutes, and housing that costs a fraction of Sydney's
• Proven systems and full franchise support behind you
No teaching qualifications required - full training provided, teaching team in place. Ideal for a couple or individual relocating for lifestyle, or a local operator ready to own the city's wellness scene.
Investment from $750,000.
Request the Information Memorandum and arrange a confidential discussion today.
Marketing support
Marketing is systemised and centrally supported, you'll never market alone! The This is Yoga This is Pilates network provides national brand campaigns, professional creative and social content, membership acquisition funnels, CRM and email automation, and a local area marketing support executed by your studio team. Head office supports the ownership transition with a member retention campaign and provides ongoing lead generation, performance reporting and regular marketing reviews.
Training provided
Comprehensive onboarding covers every aspect of running your studio: operations and membership systems, scheduling, team leadership, financial reporting and community building. You'll complete the brand accreditation program, train in the operating studio before handover, and receive a structured transition alongside the existing team. Ongoing support includes regular coaching, owner forums and system updates. No teaching qualification is required - your experienced instructors deliver the classes.
Skills
No industry qualifications required - full training is provided. Proferssional teaching team in place. Ideal owners bring a genuine passion for health, wellness and community; strong people and communication skills; energy for local marketing and member engagement; sound business and financial literacy; and a commitment to being hands-on in the studio. Yoga or Pilates teaching experience is welcome but not essential.
Length of Agreement
The studio operates under a This is Pilates franchise agreement. Incoming owners enter a 5 year franchise term with 5 year renewal options, subject to standard franchisor approval. Premises lease terms will be disclosed during due diligence. Full terms, fees and renewal conditions are set out in the Franchise Disclosure Document, provided in accordance with the Franchising Code of Conduct.
Year Business Established
2009
Year Franchising Commenced
2026
Site locations
5
History
This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. From our first studio, the group has grown to five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. The brands are now expanding nationally through franchising, with master franchise territories released across NSW, QLD, Victoria, Tasmania and New Zealand.
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