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Trade the City for Lifestyle - Own Bathurst's Leading Pilates & Yoga Studio
Summary
Acquire regional NSW's leading boutique wellness studio. Dual Pilates and Yoga revenue streams, recurring membership income and a regional cost base delivering superior margins. From $750,000.
Location Details
2/98 Bentinck St
Bathurst, Central West NSW. Regional city of 40,000+ and growing fast, with a diversified economy across education (Charles Sturt University), health, government, manufacturing and events. Limited boutique fitness competition in the catchment.
About the Opportunity
Acquire the dominant boutique wellness business in one of NSW's fastest-growing regional cities - with the margin profile metro studios can't match.
The investment case:
• Market leader operating two brands - This is Yoga and This is Pilates - under one roof, diversifying revenue across the two strongest boutique fitness categories
• Recurring membership income with an established team in place
• Regional cost base: materially lower rent and wage costs than any metro equivalent, delivering a stronger margin per member
• Growing demand: Bathurst's population exceeds 40,000 and is rising, boosted by tree-changers bringing metro incomes and expectations
• Defensive anchors: Charles Sturt University, Bathurst Base Hospital and government employment provide stable, year-round demand
• Underserved market: boutique fitness supply is thin, giving the incumbent significant headroom before competition emerges
• Full franchise support: systemised marketing, technology, training and head office oversight
For an investor, Bathurst offers what metro markets rarely can: leadership of an entire city's category, at a regional cost base, with population growth behind it. The business is structured for semi-passive ownership with an experienced local team delivering day to day.
Potential to grow your portfolio with other greenfield, regional sites.
Investment from $750,000.
Request the Investment Memorandum for financials, membership data and management structure. All enquiries in strict confidence.
Marketing support
Marketing is systemised and centrally supported. The This is Yoga This is Pilates network provides national brand campaigns, professional creative and social content, membership acquisition funnels, CRM and email automation, and a local area marketing support executed by your studio team. Head office supports the ownership transition with a member retention campaign and provides ongoing lead generation, performance reporting and regular marketing reviews.
Training provided
Full training covering operations, membership systems, financial reporting and team management. The experienced teaching and administrative team and proven systems remain in place, and head office provides a structured handover, ongoing business coaching, performance dashboards and regular business reviews. Designed for owners who want informed oversight without day-to-day involvement.
Skills
No wellness industry experience required. Suited to investors with business ownership or management experience; capacity to oversee a manager-led operation; financial acumen and an interest in recurring-revenue models; and a medium- to long-term investment horizon. Suits investors seeking regional market leadership, or operators of existing fitness portfolios looking for a dominant single-city position. Potential for greenfield sites in other regional locations.
Length of Agreement
The studio operates under a This is Pilates franchise agreement. Incoming owners enter a 5 year franchise term with 5 year renewal options, subject to standard franchisor approval. Premises lease terms will be disclosed during due diligence. Full terms, fees and renewal conditions are set out in the Franchise Disclosure Document, provided in accordance with the Franchising Code of Conduct.
Year Business Established
2009
Year Franchising Commenced
2026
Site locations
5
History
This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. From our first studio, the group has grown to five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. The brands are now expanding nationally through franchising, with master franchise territories released across NSW, QLD, Victoria, Tasmania and New Zealand.
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