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Own a Premium Pilates Studio in Lane Cove Village - North Shore Lifestyle
Summary
Premium Pilates/Yoga Studio - Affluent North Shore Village. Recurring membership revenue in a growing Lower North Shore catchment. Experienced team in place. Minimal or no owner involvement required.
Location Details
Level 1, 2 Lane Cove Plaza (above NAB)
Located at the Longueville Rd end of the thriving Lane Cove Plaza, multiple carparks close by, street level access and exposure. Iconic building, highly visible. Lower North Shore's family village with new development driving growth. Premium fit-out.
About the Opportunity
This is a rare opportunity to acquire one or more established This is Yoga | This is Pilates studios. Fully operational, established membership base, experienced teaching team, proven operating systems and a recognised brand.
Our studios benefit from a centralised management team to support operations and growth - securing your investment. Consumer demand for health, movement and preventative wellbeing continues to grow, making boutique wellness one of Australia's most resilient lifestyle sectors. Own businesses that create healthier communities and generate recurring income. Our clear vision is to become the leading national wellness studio network through our established and greenfield sites. Significant medium density development will continue to feed growth, a tail wind rare in the North Shore.
• Established recurring membership income with strong retention
• Premium fit-out and equipment already in place
• Experienced instructor team delivers the product day to day
• Affluent, health-engaged demographic: professional families and active over-50s
• New medium-density development is adding households in walking distance
• Village positioning near The Canopy precinct generates consistent seven-day foot traffic
• Full franchise support: marketing systems, technology, training and head office oversight
Pilates is the fastest-growing segment of boutique fitness, driven by demand across ages 25 to 70 - and Lane Cove's demographics sit squarely in that sweet spot. The combination of established cash flow, premium local market and expanding catchment makes this a stability-plus-growth acquisition rather than a turnaround.
Investment from $300,000.
Request the Investment Memorandum for financials, membership data and management structure. All enquiries in strict confidence.
Marketing support
Marketing is systemised and centrally supported, requiring minimal owner involvement. The This is Pilates network provides national brand campaigns, professional creative and social content, membership acquisition funnels, CRM and email automation, and a local area marketing calendar executed by your studio team. Head office supports the ownership transition with a member retention campaign and provides ongoing lead generation, performance reporting and regular marketing reviews.
Training provided
Full training is provided for you (optional), covering operations, membership systems, financial reporting and team management. The experienced teaching and administrative team and proven systems remain in place, and head office provides a structured handover, ongoing business coaching, performance dashboards and regular business reviews - designed for owners who want informed oversight without day-to-day involvement.
Skills
Investors can take a an active strategic role or simply enjoy the benefits of owning a premium wellness asset. Suited to investors with business ownership or management experience; capacity to oversee a professionally managed operation; financial acumen and an interest in recurring-revenue models; and a medium- to long-term investment horizon. Suits single-site investors or those building a wellness portfolio across the This is Yoga and This is Pilates network.
Length of Agreement
The studio operates under a This is Pilates franchise agreement. Incoming owners enter a 5 year franchise term with 5 year renewal options, subject to standard franchisor approval. Premises lease terms will be disclosed during due diligence. Full terms, fees and renewal conditions are set out in the Franchise Disclosure Document, provided in accordance with the Franchising Code of Conduct.
Year Business Established
2009
Year Franchising Commenced
2026
Site locations
5
History
This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. From our first studio, the group has grown to five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. The brands are now expanding nationally through franchising, with master franchise territories released across NSW, QLD, Victoria, Tasmania and New Zealand.
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