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Summary
Acquire the flagship of a growing wellness franchise. Recurring membership revenue, professional team, and a defensive catchment of hospitals, UNSW and light rail commuters. From $750,000.
Location Details
34 St Pauls St
Randwick, Sydney's Eastern Suburbs. Adjacent to the Randwick Health & Innovation Precinct and UNSW, with light rail connection to the CBD. Dense residential catchment skewing to health workers, students and young professionals.
About the Opportunity
Acquire one of Sydney's leading boutique yoga studios - the flagship of the This is Yoga network - with recurring membership revenue and experienced management systems in place.
The investment case:
• Flagship-scale studio with established recurring income
• Defensive demand drivers: three major hospitals and UNSW anchor the catchment, providing a customer base that is largely insulated from economic cycles
• High-volume foot traffic via the light rail terminus and Belmore Road retail precinct
• Experienced teaching and management team in place - suited to semi-passive ownership
• Full franchise infrastructure: marketing systems, technology, training and head office oversight
• Expansion potential within a brand actively franchising nationally
Randwick's fundamentals are among the strongest of any wellness location in Sydney: a dense, educated, above-average-income population that keeps growing as the health precinct expands. For an investor, that translates to volume, resilience and pricing power.
The studio can be acquired individually or as part of a portfolio with Clovelly and Rozelle, creating an immediate multi-site Sydney holding under one proven brand and system.
Investment from $750,000.
Request the Investment Memorandum for financials, membership data and the management structure. All enquiries handled in strict confidence.
Marketing support
Marketing is systemised and centrally supported, requiring minimal owner involvement. The This is Yoga network provides national brand campaigns, professional creative and social content, membership acquisition funnels, CRM and email automation, and a local area marketing calendar executed by your studio team. Head office supports the ownership transition with a member retention campaign and provides ongoing lead generation, performance reporting and regular marketing reviews.
Training provided
Full training is provided if required, covering operations, membership systems, financial reporting and team management. The experienced teaching & admin team plus proven systems remain in place, and head office provides a structured handover, ongoing manager coaching, performance dashboards and regular business reviews - designed for owners who want informed oversight without day-to-day involvement.
Skills
No wellness industry experience required. Suited to investors with business ownership or management experience; capacity to oversee a manager-led operation; financial acumen and an interest in recurring-revenue models; and a medium- to long-term investment horizon. Portfolio acquisitions will be well regarded - Randwick, Clovelly and Rozelle are available individually or as a multi-site Sydney group.
Length of Agreement
The studio operates under a This is Yoga franchise agreement. Incoming owners enter a 5 year franchise term with 5 year renewal options, subject to standard franchisor approval. Premises lease terms will be disclosed during due diligence. Full terms, fees and renewal conditions are set out in the Franchise Disclosure Document, provided in accordance with the Franchising Code of Conduct.
Year Business Established
2014
Year Franchising Commenced
2026
Site locations
5
History
This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. From our first studio, the group has grown to five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. The brands are now expanding nationally through franchising, with master franchise territories released across Victoria, Tasmania and New Zealand.
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