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Own a Boutique Yoga Studio in Beachside Clovelly - Live Where You Work
Summary
Acquire an established, professionally run wellness studio in affluent Clovelly. Recurring membership revenue, experienced team in place and franchise head office support. Semi-passive/passive model.
Location Details
34 Burnie St
Clovelly, in Sydney's affluent Eastern Suburbs beachside belt. High household incomes, a wellness-driven local lifestyle, strong daytime and weekend foot traffic via the coastal walk, and scarce competing supply in the village.
About the Opportunity
Looking for a business with recurring revenue, an experienced team and strong long-term industry fundamentals? This is Yoga Clovelly is an established boutique studio in one of Sydney's wealthiest and most tightly held beachside suburbs.
The investment case:
• Recurring membership revenue model with strong retention
• Experienced teachers and established systems already in place
• Premium catchment: high incomes, wellness-first lifestyle, loyal village community
• Scarce competition - a naturally defensive local market
• Full franchise infrastructure: marketing, technology, training and operational support
• Portfolio potential: acquire alongside Randwick and Rozelle for a multi-site Sydney holding
Boutique fitness continues to outperform the broader gym sector as consumers shift spend toward premium, community-based wellness. Clovelly's demographics - time-poor professionals and established families who pay for local convenience - are precisely the customer base that underpins durable membership income.
The studio suits a semi-passive/passive owner: the teaching team delivers the product, systems run the operations, and head office provides ongoing oversight, reporting and marketing support.
Investment from $300,000.
Request the Investment Memorandum for financials, membership data and management structure. All enquiries in strict confidence.
Marketing support
Marketing is systemised and centrally supported, requiring minimal owner involvement. The This is Yoga network provides national brand campaigns, professional creative and social content, membership acquisition funnels, CRM and email automation, and a local area marketing calendar executed by your studio team. Head office supports the ownership transition with a member retention campaign and provides ongoing lead generation, performance reporting and regular marketing reviews.
Training provided
Full training is provided if required, covering operations, membership systems, financial reporting and team management. The experienced teaching team, admin team and proven systems remain in place, and head office provides a structured handover, ongoing manager coaching, performance dashboards and regular business reviews - designed for owners who want informed oversight without day-to-day involvement.
Skills
No wellness industry experience required. Suited to investors with business ownership or management experience; capacity to oversee a manager-led operation; financial acumen and an interest in recurring-revenue models; and a medium- to long-term investment horizon. Portfolio acquisitions will be well regarded - Clovelly, Randwick and Rozelle are available individually or as an Eastern Suburbs and Inner West group.
Length of Agreement
The studio operates under a This is Yoga franchise agreement. Incoming owners enter a 5 year franchise term with 5 year renewal options, subject to standard franchisor approval. Premises lease terms will be disclosed during due diligence. Full terms, fees and renewal conditions are set out in the Franchise Disclosure Document, provided in accordance with the Franchising Code of Conduct.
Year Business Established
2014
Year Franchising Commenced
2026
Site locations
5
History
This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. From our first studio, the group has grown to five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. The brands are now expanding nationally through franchising, with master franchise territories released across Victoria, Tasmania and New Zealand.
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