This is Yoga | This is Pilates

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Visit: https://www.thisisyoga.com.au/

This is Yoga and This is Pilates were founded on a simple belief: boutique wellness should feel like community, not a gym. Today the group operates five thriving studios across Sydney and regional NSW, built on premium studio design, exceptional teaching and a recurring membership model. We're now expanding nationally - offering established studios for sale and exclusive franchise territories across Australia & New Zealand. All backed by an experienced team.

Why us

Two proven brands, one system. Yoga and Pilates are the two strongest categories in boutique fitness — we offer both, with commercially proven operating systems refined across five studios.
Recurring revenue at the core. Our membership model is built for predictable cash flow, strong retention and long-term community — not casual visits.


You're never on your own. Every owner receives full training and accreditation, complete operations manuals, systemised marketing with national campaigns and local support, site and fit-out guidance, and ongoing mentoring directly from the founding team.


No industry experience needed. Our owners range from hands-on community builders to semi-passive investors with managers in place. Your instructors deliver the classes; our systems and your leadership do the rest.


Multiple ways in. Buy an established Sydney or regional NSW studio, secure a greenfield territory, or acquire master franchise rights for an entire state or country. Single-site to national — there's a pathway at every level.


Growth you can ride. Demand for premium health, movement and wellbeing has never been stronger, and our expansion territories target CBD and regional centres with 40,000+ populations — markets chosen for depth, not hope.

Featured opportunities

4 hours ago

This is Yoga | This is Pilates

Sydney - Greater, Lane Cove NSW 2066
$300,000 (Negotiable)
Franchise New
Premium Pilates/Yoga Studio - Affluent North Shore Village. Recurring membership revenue in a growing Lower North Shore catchment. Experienced team in place. Minimal or no owner involvement required. more ››
Health, Beauty & Fitness > Sport, Fitness & Adventure
Invest in Australia's Wellness - Premium Pilates & Yoga Studio Lane Cove Sydney
4 hours ago

This is Yoga | This is Pilates

Sydney - Greater, Lane Cove NSW 2066
$300,000 (Negotiable)
Franchise New
Take ownership of an established This is Pilates studio in the heart of Lane Cove village. Premium fit-out, loyal members, experienced instructors and full franchise support. From $300,000. more ››
Health, Beauty & Fitness > Sport, Fitness & Adventure
Own a Premium Pilates Studio in Lane Cove Village - North Shore Lifestyle

1. Enquire. Submit an enquiry through any of our SEEK Business listings. All enquiries are treated in strict confidence.
2. Initial conversation. A relaxed, no-obligation phone or video call to understand your goals — owner/operator, investor or master franchise — and answer your first questions.
3. Receive the details. After a simple confidentiality agreement, we provide the Information Memorandum (studio sales) or Franchise Prospectus (territories), including the investment breakdown and business overview.
4. Meet us. Visit an operating studio, experience a class, and meet the founding team. For studio purchases, this includes a confidential walkthrough of the business you're buying.
5. Disclosure and due diligence. You receive the Franchise Disclosure Document and agreement in accordance with the Franchising Code of Conduct, with the statutory review period to complete due diligence with your own legal and financial advisers. (NZ candidates receive equivalent disclosure documentation.)
6. Mutual approval. We're selective about who joins the network — and you should be selective about us. Both sides confirm the fit before agreements are signed.
7. Training and onboarding. Complete our accreditation and training program, covering operations, membership systems, team leadership and marketing.
8. Launch or handover. Step into your established studio with a structured transition period, or open your greenfield territory with full site selection, fit-out and launch marketing support. Ongoing coaching continues from day one.

View all This is Yoga | This is Pilates opportunities