Summary
Poolwerx has new mobile franchises all around Regional NSW. Great incentives & inclusions plus support & systems. Start small & grow big with Poolwerx. Start your own business today. $90K +GST + Van*
Location Details
Gosford, Newcastle, Lake Macquarie, Central Coast
MULTIPLE NSW CENTRAL COAST LOCATIONS
> Work in your own, dedicated service/marketing area
> Building strong client & community relationships
> Each geographic region has lots of pool & spa customers ready to meet you!
> Greenfield opportunities.
About the Opportunity
Poolwerx - Helping families create backyard memories!
Join Australasia’s #1 brand in pool & spa care - enjoy the confidence of being in business for yourself, not by yourself.
Start a Poolwerx business in NSW Central Coast: We have FOUR exclusive marketing territories around Newcastle & Lake Macquarie. Enjoy booming coastal lifestyle market, high home ownership & tourism, plus year-round demand for pool care services.
INVESTMENT
$99K plus van* (incl GST) (*Finance or leasing options available for LDV van, approx. $35K + GST. T&Cs apply.)
This investment gives you a turnkey business in a new exclusive marketing territory - ready to go from day one.
Poolwerx offers an award-winning, scalable business model with multiple revenue streams in an industry that’s both resilient and expanding.
INCLUSIONS FOR NEW FRANCHISE OWNERS:
> 4-week Poolwerx Pool School (airfares + accommodation)
> Marketing Launch Package – valued at $10K
> Van signage & fit-out – valued at $7K
> Business tools (laptop, phone, software)
> Trade tools incl. digital water testing equipment
> Start-up stock & uniforms
> Personalised stationery
> 2 tickets to Poolwerx Annual Conference (airfares + accommodation)
> PLUS MORE!
SCALABLE BUSINESS MODEL
Start as a mobile franchise, then expand into multi-van operations and retail store/s as you grow. Our proven systems, strong brand, and support make scaling achievable and rewarding.
MULTIPLE REVENUE STREAMS
Earn from recurring and ad-hoc pool and spa servicing, chemical and equipment sales, repairs, upgrades, and advice for residential and commercial clients. This mix delivers consistent income and long-term growth.
RESILIENT, GROWING MARKET
Pool care isn’t a luxury; it’s essential. With over 25,000 new pools built annually, plus an ageing population and busier lifestyles, more Australians than ever rely on professionals to maintain their pools. Home investment trends, health & safety standards, plus innovations like robotics and energy efficiencies are all fuelling demand.
BRAND STRENGTH
Poolwerx is Australia’s largest and most trusted pool brand. Our national marketing drives clients directly to you, while our local campaign tools support you to build awareness in your community.
PROVEN SUPPORT
For more than 33 years, Poolwerx has helped people like you build thriving, community-focused businesses. You’ll enjoy award-winning systems, expert training, hands-on mentoring and a strong network of helpful peers — so you can make a real splash in a business that delivers lifestyle, income, and purpose.
Marketing support
Poolwerx invests heavily in marketing to keep our brand & Franchise Partners front-of-mind & drive clients straight to you.
You’ll receive a personalised $10K launch marketing package, plus access to our expert team delivering national, regional & local campaigns.
Enjoy ready-to-use strategies, templates & social media content, along with digital, PR & advertising support - all designed to build awareness, attract new customers & grow repeat business year-round.
Plus, our marketing team are available to provide ongoing support.
Training provided
TRAINING AT POOLWERX "POOL SCHOOL"
No prior experience in pool care? No problem!
> Enjoy face-to-face practical training at our purpose-built Brisbane facility.
> Gain the skills & confidence to run your new business.
> AND We pay for your accommodation & airfares!
4-week Poolwerx Pool School training includes:
> Hands-on technical training (incl Cert III in Pool & Spa Maintenance)
> Business Training: Poolwerx systems and processes plus strategy, HR, technology, finance, marketing, supply chain, customer service, & much more.
Skills
No previous pool experience required.
We’re looking for motivated people who want to build something lasting. You don’t need a trade — just a great attitude, people skills & a desire to grow.
Perfect for career-changers or families seeking independence & stability. If you value service, enjoy community connection & want to be part of a trusted brand with proven systems & national backing — Poolwerx gives you the tools, training & support to succeed.
We provide all our franchisees with comprehensive training plus ongoing support.
Length of Agreement
5 years + 5 years + 5 years
Poolwerx supports entrepreneurs like you —start as a mobile business and expand into a fleet of service vehicles, retail stores, and additional territories.
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
354
History
Why Choose a Poolwerx Franchise?
> 33+ years of proven success and innovation.
> Australasia’s largest and best-known pool and spa care network.
> 152+ retail stores across Australia and New Zealand.
> 676+ service vans operating worldwide.
> Expanding across Australia, New Zealand & the USA.
> 25,000 new pools built each year — a growing, resilient market.
> 2024 Group Sales: $170.1 million.
Awards
> Australian Franchise Registry 5 Star Rating
> FCA Franchisor of the Year: 2022, 2016 & 2004
> FANZ Home Service Franchise of the Year NZ: 3x winner
> Ranked 135 for the 2020 Entrepreneur mag Top 500 franchise
> AFR Top 8 ROI Franchises 2011, 2008 & 2006.
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