Summary
Join Australasia's #1 pool care brand. Start as a mobile & grow into a fleet & retail. Proven system & training, strong marketing, all in a growth industry. Western Sydney Opportunities available.
Location Details
Western Sydney
MULTIPLE NEW SYDNEY LOCATIONS
> Exclusive marketing territory.
> Each territory has 1000s of pool & spa customers - plus mapping!
> Building strong client & community relationships.
> Work close to home in a market that keeps growing every year
About the Opportunity
Poolwerx — helping families make happy backyard memories!
Join Australasia’s #1 brand in pool and spa care and enjoy the confidence of being in proven business for yourself, not by yourself.
Investment: From $90K + GST plus van*
*Finance or leasing options available for LDV van, approx. $35K + GST. T&Cs apply.
Our turnkey franchise package gives you everything you need to start your own Poolwerx mobile pool and spa maintenance business, servicing your exclusive marketing territory. Poolwerx offers a scalable business model that lets you start small and grow big — in an industry that’s both resilient and expanding.
Inclusions for Franchise Partners buying a new territory:
- 4-week Poolwerx Pool School (inc airfares + accommodation)
- Marketing Launch Package – valued at $10K
- Van signage & fit-out – valued at $7K
- Business tools (laptop, phone, software)
- Trade tools incl. digital water testing equipment
- Start-up stock, uniforms & stationery
- 2 tickets to Poolwerx Annual Conference (inc airfares + accommodation)
PLUS MORE
Scalable business model
Start as a mobile franchise, then expand into multi-van operations or a retail store as you grow. Our proven systems, strong brand, and support make scaling achievable and rewarding.
Multiple revenue streams
Earn from regular clients and ad-hoc pool servicing, chemical and equipment sales, repairs, upgrades, and reporting for residential and commercial clients. This mix delivers consistent income, business resilience and facilitates long-term growth — for your clients, it means great service and a one-stop shop!
Resilient, growing market
Pool care isn’t a luxury; it’s essential. With over 25,000 new pools built annually, plus an ageing population and busier lifestyles, more Australians rely on professionals to maintain their pools. Home investment trends, health and safety standards, and innovations like robotics and automation are all fuelling demand.
Brand strength
Poolwerx is Australia’s most recognised and trusted pool brand. Our national marketing drives clients directly to you, while local campaigns build awareness in your territory.
Proven support
For more than 33 years, Poolwerx has helped people like you build thriving, community-focused businesses. You’ll enjoy award-winning systems, expert training, and hands-on mentoring — so you can make a real splash in a business that delivers lifestyle, income, and purpose.
POOLWERX VALUES - OUR DRIVING FORCE
People first always
Do the right thing
Find the better way
Dare to succeed
Energise
Marketing support
All new Franchise Partners receive an extra $10K marketing boost to help kick start their new business & new territory.
Poolwerx invests in targeted & strategic marketing to drive customers straight to our Franchise Partners.
Our in-house experts in local, digital & social marketing, web & communications work together to build awareness, attract new clients, and grow repeat business.
You will have access to National, regional & local campaigns, ready-to-use digital & print materials, & marketing apps & tools to accelerate growth.
Training provided
No technical experience required — we give you the confidence & skills to run your own business! Poolwerx provides a 4-week, fully paid training program covering pool care, retail operations, business, and marketing.
You’ll attend our world-class Pool School in Brisbane, learn from industry experts, begin your Cert III in Pool Care, and partner with experienced Franchise Partners to test your knowledge.
After onboarding, you’ll join our “Forming Good Habits” mentoring program and upskilling + ongoing development for you & your staff.
Skills
We’re looking for motivated people who want to build an impressive business.
We can teach you about the industry - no pool experience is required.
If you have a great attitude, people skills, and drive. If you are entrepreneurial...
This is perfect for career-changers or people seeking independence and stability.
If you value service, enjoy community connection, and want to be part of a trusted brand with proven systems and national backing — Poolwerx gives you the tools, training and support to succeed in a new industry.
Length of Agreement
5 years + 5 years + 5 years
Poolwerx supports entrepreneurs like you to start as a mobile business owner with the option to expand into retail operations & multiple vans servicing many areas.
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
354
History
WE ARE ESTABLISHED, PROVEN AND STILL INNOVATIVE!
Poolwerx is the leading pool care brand in Australasia - an established brand clients know & trust.
> 33+ years of growth
> 151+ retail stores
> 670+ service vans worldwide
> AU, NZ & USA
FACTS AND STATS:
> 25,000 new pools are built each year.
> Around 3.1 million Aussies have a pool.
> Trends: automation, heating, efficency, health, OH&S
> Aust & NZ Poolwerx Group sales 2023 - $170.1 million.
> Australian annual sales for the pool & spa industry in 2024 < $1.7 billion.
Awards
> Australian Franchise Registry 5 Star Rating
> FCA Franchisor of the Year: 2022, 2016 & 2004
> FANZ Home Service Franchise of the Year NZ: 3x winner
> Ranked 135 for the 2020 Entrepreneur mag Top 500 franchise
> AFR Top 8 ROI Franchises 2011, 2008 & 2006.
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