Summary
Huge Business Opportunity + Spectacular Lifestyle Choice This business is 16 years young. It is a substantial & well-loved local business servicing the gorgeous Hunter Region and NSW Central Coast.
Location Details
3/38 Shipley Dr, Rutherford NSW 2320, 22 Railway Ave, Thornton NSW 2322
Hunter Valley Region & NSW Central Coast
2 x Retail stores in Thornton and Rutherford
3 x Exclusive marketing territories
Territories service 144 suburbs
Mapping showing 11,600+ pools in the territories
About the Opportunity
Poolwerx - be part of a brand that helps people create poolside memories!
Join Australasia’s #1 brand in pool & spa care - enjoy the confidence of being in business for yourself, not by yourself.
This business represents a huge business opportunity and a spectacular lifestyle choice, living and working in the Hunter Valley Region and NSW Central Coast.
This business is 16 years young. It is a substantial and well-loved local business servicing the gorgeous Hunter Regions and NSW Central Coast.
Join the largest pool care brand in Australasia!
This sale includes:
> 3 x Huge exclusive marketing territories: Poolwerx Kurri Kurri, Maitland & Cessnock
> 2 x high-profile retail stores in Rutherford & Thornton
> 3 x Service vehicles branding and racking
> 1 x Forklift
> Tools of the trade
> Office and storage space, racking and equipment.
> Strong recurring revenue with regular clients (& databases)
> Mapping showing 11,600+ pools
> Growth region and growth industries.
INCLUSIONS FOR NEW FRANCHISE OWNERS:
4-week Poolwerx Pool School (airfares + accommodation)
SCALABLE BUSINESS MODEL
Start as a mobile franchise, then expand into multi-van operations and retail store/s as you grow. Our proven systems, strong brand, and support make scaling achievable and rewarding.
MULTIPLE REVENUE STREAMS
Earn from recurring and ad-hoc pool and spa servicing, chemical and equipment sales, repairs, upgrades, and advice for residential and commercial clients. This mix delivers consistent income and long-term growth.
RESILIENT, GROWING MARKET
Pool care isn’t a luxury; it’s essential. With over 25,000 new pools built annually, plus an ageing population and busier lifestyles, more Australians than ever rely on professionals to maintain their pools. Home investment trends, health & safety standards, plus innovations like robotics and energy efficiencies are all fuelling demand.
BRAND STRENGTH
Poolwerx is Australia’s largest and most trusted pool brand. Our national marketing drives clients directly to you, while our local campaign tools support you to build awareness in your community.
PROVEN SUPPORT
For more than 33 years, Poolwerx has helped people like you build thriving, community-focused businesses. You’ll enjoy award-winning systems, expert training, hands-on mentoring and a strong network of helpful peers — so you can build real success in a business that delivers lifestyle, income, and purpose.
Marketing support
As an established Poolwerx business, you’ll benefit from strong brand recognition & a loyal client base. Poolwerx invests heavily in marketing to drive clients to you & keep the brand #1 in the market.
Our team of specialists supports your business with national, regional & local campaigns, Google Ads, social media, PR & email marketing.
Enjoy ready-to-use templates, branded collateral & personalised materials to grow awareness, attract new customers & increase repeat business year-round — with ongoing support every step of the way.
Training provided
Technical pool experience is NOT required. Poolwerx sets you up for success with our world-class Pool School — 4 weeks of technical, business & hands-on training in Brisbane.
We cover your accommodation & airfares! Learn pool care, retail & business management while starting your Cert III in Pool & Spa Maintenance. Plus, you’ll receive ongoing mentoring, field support & tailored coaching to help your business thrive from day one.
And, your personalised support continues once you are up & running with our 'Learning Good Habits' program.
Skills
No previous pool experience required to be successful. We’re looking for motivated, business-savvy people — people with a great attitude, people skills & a desire to grow.
Perfect for entrepreneurs, businesspeople, career changers, or people seeking independence.
If you value service, enjoy community connection & want to be part of a trusted brand with proven systems & national backing, Poolwerx gives you the tools & support to succeed.
We provide our franchisees with comprehensive training & ongoing support to you and your team.
Length of Agreement
Resale opportunities may differ; however, the standard agreement is:
5 years + 5 years + 5 years
Year Business Established
1992
History
Why Choose a Poolwerx Franchise?
> 33+ years of proven success and innovation.
> Australasia’s largest and best-known pool and spa care network.
> 152+ retail stores across Australia and New Zealand.
> 676+ service vans operating worldwide.
> Expanding across Australia, New Zealand & the USA.
> 25,000 new pools built each year — a growing, resilient market.
> 2024 Group Sales: $170.1 million.
Poolwerx Values ...
* People First, Always!
* Do the Right Thing!
* Find the Better Way!
* Dare to Succeed!
* Energise!
Awards
> Aust FranData 5 Star Rating (since inception)
> FCA Franchisor of the Year: 2022, '16 & '04
> FANZ Home Service Franchise of the Year NZ: 3x winner
> Ranked 135 for the 2020 Entrepreneur mag Top 500 franchise
> AFR Top 8 ROI Franchises 2011, 2008 & 2006.
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