Summary
Poolwerx has established mobile franchises available in THREE Melbourne territories. Hit the ground running with a solid customer base and regular bookings. Ask about all the inclusions!
Location Details
Balwyn, Kew, Berwick, Melbourne
HIGH PROFILE MELBOURNE LOCATIONS AVAIL:
> Work in your own, dedicated service area
> Work with an established client base & community
> Poolwerx is known in these areas
> Generous opportunities = lots of pool & spa customers ready to meet you!
About the Opportunity
Three "Fast Start" Melbourne Exclusive Marketing Territories—choose one or more!
> Balwyn - Central Melbourne
> Kew - Central Melbourne
> Berwick - 40km SE of Melbourne
With a "Fast Start", you’re not starting from scratch—you gain an exclusive marketing territory that's already familiar with the Poolwerx.
INVESTMENT PER 'FAST START' TERRITORY:
$143K incl GST + 20% of the last 12-month revenue
Plus, Service Van*
*LVD Van financing and leasing options approx. $35K +GST T&C apply.
Assets (such as vans) may also be available with the sale—ask Mike for details.
This investment gives you a turnkey business in an exclusive marketing territory, with an established client base. Ready to go from day one.
Poolwerx offers an award-winning, scalable business model with multiple revenue streams in an industry that’s both resilient and expanding.
INCLUSIONS FOR NEW FRANCHISE OWNERS:
> 4-week Poolwerx Pool School (airfares + accommodation)
> Marketing Launch Package – valued at $10K
> Van signage & fit-out – valued at $7K
> Business tools (laptop, phone, software)
> Trade tools incl. digital water testing equipment
> Start-up stock & uniforms
> Personalised stationery
> 2 tickets to Poolwerx Annual Conference (airfares + accommodation)
> PLUS MORE!
SCALABLE BUSINESS MODEL
Start as a mobile franchise, then expand into multi-van operations and retail store/s as you grow. Our proven systems, strong brand, and support make scaling achievable and rewarding.
MULTIPLE REVENUE STREAMS
Earn from recurring and ad-hoc pool and spa servicing, chemical and equipment sales, repairs, upgrades, and advice for residential and commercial clients. This mix delivers consistent income and long-term growth.
RESILIENT, GROWING MARKET
Pool care isn’t a luxury; it’s essential. With over 25,000 new pools built annually, plus an ageing population & busier lifestyles, more Australians than ever rely on professionals to maintain their pools. Home investment trends, health & safety standards, plus innovations like robotics & energy efficiencies are all fuelling demand.
ONGOING SUPPORT
> 33+ years of experience and systems to help franchisees reach their goals.
> Local mentoring, on the ground, for 1-on-1 support from your business development lead.
> Poolwerx head office will support you with marketing, HR, supply, customer management & more.
> Poolwerx Franchise Family – our franchisees help each other, enjoy buddy systems & mentor programs.
> Annual Poolwerx Conference, franchisee webinars, workshops, ongoing training & support and more.
Marketing support
As an established Poolwerx business, you’ll benefit from strong brand recognition & a loyal client base. Poolwerx invests heavily in marketing to drive clients to you and keep the brand #1 in the market.
Our team of specialists supports your business with national, regional and local campaigns, Google Ads, social media, PR and email marketing. Enjoy ready-to-use templates, branded collateral and personalised materials to grow awareness, attract new customers and increase repeat business year-round — with ongoing support every step of the way.
Training provided
No pool experience? No problem! Poolwerx sets you up for success with our world-class Pool School — 4 weeks of technical, business and hands-on training in Brisbane.
We cover your accommodation and airfares! Learn pool care, retail, and business management while starting your Cert III in Pool & Spa Maintenance. Plus, you’ll receive ongoing mentoring, field support and tailored coaching to help your business thrive from day one.
And, your personalised support continues when you are up and running with our 'Learning Good Habits' program.
Skills
No previous experience is required.
Most people who join Poolwerx have not had direct industry experience. Business experience and organisational skills are advantageous, and an excellent work ethic is essential.
As well as comprehensive training, we provide our new franchise owners with the technology and systems to support their new business, including software, apps, and processes to manage clients and finances and streamline operations.
We also help you with recruitment & staff training as your business expands.
Length of Agreement
Resale opportunities may differ; however, the standard agreement is:
5 years + 5 years + 5 years
Poolwerx supports entrepreneurs like you —start as a mobile business and expand into a fleet of service vehicles, retail stores, and additional territories.
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
405
History
Why Choose a Poolwerx Franchise?
> 33+ years of proven success and innovation.
> Australasia’s largest and best-known pool and spa care network.
> 152+ retail stores across Australia and New Zealand.
> 676+ service vans operating worldwide.
> Expanding across Australia, New Zealand & the USA.
> 25,000 new pools built each year — a growing, resilient market.
> 2024 Group Sales: $170.1 million.
Poolwerx Values ...
* People First, Always!
* Do the Right Thing!
* Find the Better Way!
* Dare to Succeed!
* Energise!
Awards
> Australian Franchise Registry 5 Star Rating
> FCA Franchisor of the Year: 2022, 2016 & 2004
> FANZ Home Service Franchise of the Year NZ: 3x winner
> Ranked 135 for the 2020 Entrepreneur mag Top 500 franchise
> AFR Top 8 ROI Franchises 2011, 2008 & 2006
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