Summary
Growth region. Growth Industry. Established, turnkey mobile pool & spa care business in Melbourne’s fast-growing North-West. This business has strong foundations & plenty of room to grow and scale.
Location Details
Caroline Springs, North West Melbourne
Poolwerx Caroline Springs' exclusive marketing territory includes 57 West & North-Western Melbourne suburbs - two of the biggest growth corridors in Melbourne, enjoying population growth, strong residential development, more families & more pools!
About the Opportunity
Poolwerx - helping people create poolside memories!
Join Australasia’s #1 brand in pool & spa care - enjoy the confidence of being in business for yourself, not by yourself.
Step into an established, turn-key mobile pool and spa care business in Melbourne’s fast-growing North-West. You’ll be operating from day one, with strong foundations already in place and plenty of room to grow and scale. SEE BONUS OFFER BELOW - $6k VALUE.
This territory is seeing strong residential development: more homes, families and pools = ideal conditions for a scalable pool & spa business.
Start mobile, then grow by adding:
> Extra vans
> Team members
> Retail store
Poolwerx offers an award-winning, scalable business model with multiple revenue streams in an industry that’s both resilient and expanding.
INVESTMENT: $119K incl GST & Assests (+ SAV)
Sale includes:
> Turn-key business
> 1 x exclusive marketing territory
> 1 x Fully kitted-out service vehicle
> Tools of the trade
> Client/marketing lists
> Comprehensive training & onboarding
BONUS OFFER $6,000 VALUE
Purchase before May 2026 & receive two tickets to the 2026 Poolwerx Convention on the Gold Coast, including Convention registration, flights & accommodation.
SCALABLE BUSINESS MODEL
Start as a mobile franchise, then expand into multi-van operations & retail store/s as you grow. Our proven systems, strong brand & support make scaling achievable & rewarding.
MULTIPLE REVENUE STREAMS
Earn from recurring and ad-hoc pool & spa servicing, chemical/equipment sales, repairs, upgrades & advice for residential and commercial clients. This mix delivers consistent income & long-term growth.
RESILIENT, GROWING MARKET
Pool care isn’t a luxury; it’s essential. With over 25,000 new pools built annually, plus an ageing population & busier lifestyles, more Australians than ever rely on professionals to maintain their pools. Home investment trends, health & safety standards, plus innovations like robotics & energy efficiencies are all fuelling demand.
BRAND STRENGTH
Poolwerx is Australia’s largest and most trusted pool brand. Our national marketing drives clients directly to you, while our local campaign tools support you to build awareness in your community.
PROVEN SUPPORT
For more than 33 years, Poolwerx has helped people like you build thriving, community-focused businesses. You’ll enjoy award-winning systems, expert training, hands-on mentoring & a strong network of helpful peers — so you can build real success in a business that delivers lifestyle, income & purpose.
Marketing support
As an established Poolwerx business, you benefit from strong brand recognition & a loyal customer base.
Poolwerx invests heavily in marketing to keep the brand #1 & drive customers to you.
Our specialist team supports you with national, regional & local campaigns, Google Ads, social media, PR & email marketing. You’ll also receive ready-to-use templates, branded collateral & personalised materials to grow awareness, attract new customers & boost repeat business year-round. Plus, your Poolwerx van doubles as a high-impact mobile billboard.
Training provided
No experience in pool and spa maintenance, no worries!
"POOL SCHOOL" 4 weeks training intensive
> Brisbane world-class facilities
> Technical & business training
> Practical, in the field training
> Learn from industry experts & suppliers
> Learn Poolwerx processes & systems
> Poolwerx pays for your flight & accomm
> Start your Cert 3 in Pool & Spa
> Meet the team.
Personalised support continues once you are up & running with our 'Learning Good Habits' program.
Training, upskilling and mentoring are ongoing with Poolwerx!
Skills
No previous pool experience required. We’re looking for motivated people who want to build something lasting—people with a great attitude, people skills & a desire to grow.
Perfect for entrepreneurs, businesspeople, tradies, career changers, or people seeking independence.
If you value service, enjoy community connection & want to be part of a trusted brand with proven systems & national backing, Poolwerx gives you the tools & support to succeed.
We provide all our franchisees with comprehensive training plus ongoing support.
Length of Agreement
Resale opportunities may differ; however, the standard agreement is:
5 years + 5 years + 5 years
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
500
History
Brand Strength: Poolwerx is Australasia's largest and best-known pool and spa maintenance network. Poolwerx is a highly recognisable and trusted brand.
> 33+ years of experience and lots of happy franchisees and clients.
> 152+ retail stores in Australia and New Zealand.
> 718+ service vans worldwide.
> Australia, New Zealand & USA.
Our Values
> People first – always
> Do the right thing
> Find the better way
> Dare to succeed.
Awards
> Aust FranData 5 Star Rating (since inception)
> FCA Franchisor of the Year: 2022, '16 & '04
> FANZ Home Service Franchise of the Year NZ: 3x winner
> Ranked 135 for the 2020 Entrepreneur mag Top 500 franchise
> AFR Top 8 ROI Franchises 2011, 2008 & 2006.
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