Summary
Established pool care business servicing Melbourne East & North-East. This mobile business is ready to grow: add vans & a retail store. Backed by Poolwerx, the #1 brand in Australasia.
Location Details
Blackburn, Doncaster, Templestowe
SERVICING MELBOURNE EAST & NORTH-EAST
> 3 x exclusive marketing territories
> Servicing 18 suburbs: strong family communities, quality homes
> Get mapping showing 5300+ pools & spa
> Established recurring clients & marketing list.
About the Opportunity
Poolwerx - helping people create poolside memories!
Join Australasia’s #1 brand in pool & spa care - enjoy the confidence of being in business for yourself, not by yourself.
Poolwerx Blackburn, Doncaster & Templestowe territories cover Melbourne’s east and north-east, known for strong family communities and owner-occupied quality homes. Together, they offer a large and attractive client base across some of Melbourne’s most sought-after residential areas with a growing demand for pool care services.
These exclusive marketing territories include 18 suburbs, and we give you detailed mapping showing more than 5300 pools - so this excellent business has huge growth potential!
Poolwerx offers an award-winning, scalable business model with multiple revenue streams in an industry that’s both resilient and expanding.
INVESTMENT: $275,000K + SAV + Training
Sale includes:
> Turn-key business
> 1 x exclusive marketing territory
> 1 x Fully kitted-out service vehicle
> Tools of the trade
> Client/marketing lists
> Regular clients.
Earn $$$ from day one.
INCLUSIONS FOR NEW FRANCHISE OWNERS:
4-week Poolwerx Pool School (airfares + accommodation)
SCALABLE BUSINESS MODEL
Start as a mobile franchise, then expand into multi-van operations and retail store/s as you grow. Our proven systems, strong brand, and support make scaling achievable and rewarding.
MULTIPLE REVENUE STREAMS
Earn from recurring and ad-hoc pool and spa servicing, chemical and equipment sales, repairs, upgrades, and advice for residential and commercial clients. This mix delivers consistent income and long-term growth.
RESILIENT, GROWING MARKET
Pool care isn’t a luxury; it’s essential. With over 25,000 new pools built annually, plus an ageing population and busier lifestyles, more Australians than ever rely on professionals to maintain their pools. Home investment trends, health & safety standards, plus innovations like robotics and energy efficiencies are all fuelling demand.
BRAND STRENGTH
Poolwerx is Australia’s largest and most trusted pool brand. Our national marketing drives clients directly to you, while our local campaign tools support you to build awareness in your community.
PROVEN SUPPORT
For more than 33 years, Poolwerx has helped people like you build thriving, community-focused businesses. You’ll enjoy award-winning systems, expert training, hands-on mentoring and a strong network of helpful peers - so you can build real success in a business that delivers lifestyle, income, and purpose.
Marketing support
As an established Poolwerx business, you’ll benefit from strong brand recognition & a loyal client base. Poolwerx invests heavily in marketing to drive clients to you and keep the brand #1 in the market.
Our team of specialists supports your business with national, regional and local campaigns, Google Ads, social media, PR and email marketing. Enjoy ready-to-use templates, branded collateral and personalised material to grow awareness, attract new customers and increase repeat business year-round - with ongoing support every step of the way.
Training provided
No pool experience? No problem! Poolwerx sets you up for success with our world-class Pool School - 4 weeks of technical, business and hands-on training in Brisbane.
We cover your accommodation and airfares! Learn pool care, retail, and business management while starting your Cert III in Pool & Spa Maintenance. Plus, you’ll receive ongoing mentoring, field support and tailored coaching to help your business thrive from day one.
And your personalised support continues when you are up and running with our 'Learning Good Habits' program.
Skills
No previous pool experience required. We’re looking for motivated people who want to build something lasting - people with a great attitude, people skills & a desire to grow.
Perfect for entrepreneurs, businesspeople, tradies, career changers or people seeking independence & flexibility.
If you value service, enjoy community connection & want to be part of a trusted brand with proven systems & national backing, Poolwerx gives you the tools & support to succeed.
We provide our franchisees with comprehensive training & ongoing support.
Length of Agreement
Resale opportunities may differ; however, the standard agreement is:
5 years + 5 years + 5 years
Poolwerx supports entrepreneurs like you - start as a mobile business and expand into a fleet of service vehicles, retail stores, and additional territories.
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
405
History
Why Choose a Poolwerx Franchise?
> 33+ years of proven success and innovation.
> Australasia’s largest and best-known pool and spa care network.
> 156+ retail stores across Australia and New Zealand.
> 749+ service vans operating worldwide.
> Expanding across Australia, New Zealand & the USA.
> 25,000 new pools built each year — a growing, resilient market.
> 2024 Group Sales: $170.1 million.
Awards
> Australian Franchise Registry 5 Star Rating
> FCA Franchisor of the Year: 2022, 2016 & 2004
> FANZ Home Service Franchise of the Year NZ: 3x winner
> Ranked 135 for the 2020 Entrepreneur mag Top 500 franchise
> AFR Top 8 ROI Franchises 2011, 2008 & 2006.
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