Summary
This established Poolwerx is servicing one of Sydney’s most powerful catchments: the economic engine of Parramatta, with the affluent Hills District. Incl 6 vehicles, a retail store & 3 territories.
Location Details
Cherrybrook, West Pennant Hills, Parramatta
Covering 17 suburbs from Cherrybrook and West Pennant Hills through to Parramatta, this Sydney growth corridor includes established communities, ongoing development and approximately 6,600 mapped pools across three exclusive marketing territories.
About the Opportunity
$418,000 + training + SAV (stock).
Established multi-unit operation with retail store and service fleet:
> 3 x exclusive marketing territories — Parramatta, Cherrybrook & West Pennant Hills
> 1 x retail store — high profile, high traffic & good parking
> 6 x service vehicles — high-impact branding & full racking
> Includes tools, tech, equipment, IT, regular clients and marketing lists
Three (3) exclusive marketing territories: Parramatta, Cherrybrook and West Pennant Hills - Sydney, New South Wales.
This sale includes six (6) fully fitted-out mobile service vehicles with tools, tech and smart storage. Poolwerx vehicles act as mobile billboards with high-impact graphic wraps.
Servicing residential and commercial clients with lots of room for growth.
The Poolwerx business model offers multiple revenue streams, recurring revenue, and scalability - add extra vehicles, retail stores and territories as you grow.
The more you put in, the more you get out.
Growth potential is driven by multiple revenue streams:
> Retail chemical & equipment sales
> Servicing and repair work
> Domestic and commercial pool servicing
> Spa & lifestyle product sales
> Pool renovation & upgrade work
> Expert advice and reporting
> Plus more
Ongoing Support
> One-on-one coaching, mentoring and development
> Professional apps and software for seamless operations
> Recruitment assistance as your business grows
> Strategic and local area marketing support
> Supply chain and purchasing support
> Peer network — connect with Franchise Partners locally and across the country
Why Poolwerx?
Poolwerx is Australasia's #1 pool and spa care brand and the world's largest pool care franchise.
> Growth industry — essential services people need regardless of the economy. Bonus: we can't be replaced by AI or Amazon.
> Residential and commercial clients
> Proven business model — continual growth for 30+ years
> Recession-resistant — Poolwerx grew during the GFC and the pandemic
> 189+ retail stores and 749+ service vans globally – and growing
> Multiple revenue streams — servicing, maintenance, chemicals, equipment sales, repairs and more
> Scalable model — add vehicles, retail outlets and territories as you grow
> Recurring income — loyal client bases, regular bookings and established monthly revenue
> ~25,000 new pools built in Australia every year
> 57+ specialists at our Support Centre focused on your success
> Multi-award winner, including 3 x FCA Franchisor of the Year
Marketing support
Poolwerx has a team of marketing specialists and provides national, regional and local marketing support to help grow your customer base.
This includes national brand campaigns, targeted regional campaigns, high-profile sponsorships, digital and online marketing, local-area marketing tools, apps, and templates, plus personalised support to build your business within your local community.
Your retail store signage and branded service vehicles also build daily visibility, acting as mobile billboards across your territory.
Training provided
No experience in pool & spa care? No worries!
We pay for your airfares and accommodation for your 3-week Pool School, plus 1 week online training:
> Purpose-built training facilities
> Practical, technical and business
> Poolwerx processes and systems
> Start your Cert 3 in Pool & Spa Maintenance
> Hands-on, on-the-road training
All Franchise Partners receive ongoing support and training, incl. coaching and mentoring, plus training and support for our apps and software.
These business tools are carefully chosen to help you succeed.
Skills
Do you want to build a great business? Do you have a true customer focus?
Our successful Franchise Partners come from various backgrounds, but they are all dedicated to growth, their clients and staff.
You don't need any previous pool experience. We have a world-class training program that covers everything you need to know. Poolwerx has 33+ years of experience helping our Franchise Partners be successful. Our systems are proven and well-tested, and will be the foundation of your future success.
Length of Agreement
5 years + 5 years (+5 years)
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
500
History
Brand Strength: Poolwerx is Australasia's largest and best-known pool and spa care network. Poolwerx is a highly recognisable and loved brand that people trust.
> 33+ years of experience and lots of happy franchise partners and clients.
> Australia, New Zealand and USA
Our Values
> People first – always
> Do the right thing
> Find the better way
> Dare to succeed.
Awards
Aust. Franchise Registry 5 Star Rating
3 x Franchisor of the Yr
Marketing Excellence Award 2020
Multi-Unit Franchisee Award 3 x winner
Field Manager of the Yr 2021, '20, '18, '16 & '12
FANZ Home Service Franchise of the Yr – NZ 3 x winner
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