Summary
Established 1992 e-healthcare brand supplying a natural paediatric food + liquid thickener. National distribution in place. No staff or premises. Just 6 hrs/week. Flexible lifestyle + instant income.
Revenue
$142,959 pa
Net Profit
$65,777 pa
Location Details
Australia-wide (work from anywhere)
No premises, warehouse or retail space required - the business can be operated from anywhere in Australia, with production, packing and distribution fully outsourced.
Potential
Untapped growth potential includes reactivating the original highly successful direct-to-consumer e-commerce platform (4,600 historical customers), subscription/auto-replenishment sales, expanding into additional healthcare distributors and pharmacy wholesalers, growing hospital, and NDIS penetration, paediatric/infant reflux marketing, and launching Google Ads, SEO and social media.
Skills
No medical qualifications, healthcare experience or certifications are required.
Hours
Approx. 6 hours/week. Flexible, owner-managed remotely - no fixed trading hours or premises hours apply.
Lease
N/A. No premises or lease required - operations run entirely through outsourced suppliers and contractors.
Employees
Nil. The business currently has no employees. Production, packing and despatch are outsourced to third-party contractors, and national distribution partner Atlas McNeil Healthcare manages customer sales and delivery.
Reason for Sale
The owners purchased Supercol in 2018 as a flexible side-income business. Since transitioning to the Atlas McNeil distribution model in January 2025, owner involvement has reduced to approx. 6 hours/week. With changing personal and work commitments, the owners now believe the timing is right for a new owner to take over and drive the next stage of growth.
About the Business
Imagine owning a business that genuinely improves infants’ lives — helping newborn babies feed and swallow safely or find relief from reflux — while asking for just 6 hours of your week in return.
This is an established healthcare e-commerce brand supplying a specialised, 100% natural food and liquid thickener, trusted by healthcare professionals since 1992. It's not a discretionary purchase - it's a genuine, ongoing need for a large and growing market.
· WHY THIS BUSINESS
- Established for over 30 years, with strong trust amongst healthcare professionals including
speech pathologists and nutritionists, hospitals, pharmacies, NDIS providers/participants and
general consumers.
- National distribution already in place - a distribution partner manages sales into hospitals,
pharmacies, NDIS and community healthcare across Australia (agreement in place until
January 2027, open to continuing with a new owner).
- No staff, no premises, no warehouse - production, packing and storage are fully outsourced to
established third-party suppliers.
- Work from anywhere - approx. 6 hours/week covering supplier coordination, distributor liaison
and admin.
- Gross margins exceeding 60% across the product range.
· THE UPSIDE
- Direct-to-consumer e-commerce platform, with a database of approximately 4,600 historical
customers.
- Genuine opportunity in Google Ads, SEO and social media.
- Room to grow healthcare professional, hospital, pharmacy, and paediatric/infant reflux
channels.
– Including the existing wholesale agreement, potential to add further distribution partners.
Backed by long-term demand drivers — the paediatric reflux market, NDIS support needs and increasing awareness of infant feeding and swallowing difficulties — this is a genuine turnkey opportunity for a lifestyle buyer, healthcare distributor, NDIS provider, paediatric speech pathology group or e-commerce operator wanting an established, low-involvement healthcare business with real room to grow.
History
• Established since 1992 – 30+ years of market history.
• Established in paediatric dysphagia & infant reflux markets.
• 100% natural food-grade guar gum formulation.
• NDIS Registered Provider.
• National healthcare distribution established.
• No employees, premises or warehouse required.
• Production, packing & distribution substantially outsourced.
• Approx. 6 hours/week owner involvement.
• Gross margins exceeding 60%.
• Historical database of approx. 4,600 DTC customers.
• Three established product sizes.
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