Summary
Poolwerx Auckland, New Zealand's flagship franchise business is on the market! This is a rare chance to own a high-growth, well-established operation servicing several exclusive marketing territories.
Location Details
SERVICING AUCKLAND WITH RETAIL OUTLET & SERVICE VEHICLES
> Four (4) exclusive marketing territories.
> High-profile retail shop next to Mitre10 MEGA New Lynn.
> HUGE exclusive geographic territories with lots of pool & spa and established clients.
About the Opportunity
We are looking for dynamic & committed people to join our award-winning franchise network and take this flagship business to the next level!
INVESTMENT
Sale includes assets:
> 4 x exclusive territories
> 1 x retail operation
> 2 x service vehicles
PROVEN BUSINESS MODEL
Benefit from a ROBUST & FAIR business model, helping you achieve efficiency, ROI & profitability.
MARKETING THAT WORKS
Marketing support is ongoing with Poolwerx.
Poolwerx targeted and strategic national & regional marketing campaigns to help support all our franchise owners' growth and increase profitability.
COMPREHENSIVE TRAINING
> We will pay for your accommodation & airfares to attend 4 weeks at Poolwerx Pool School.
> Earn a Certificate III in Pool and Spa Maintenance, where we teach practical skills.
> PLUS get training on Poolwerx systems & processes.
MULTIPLE REVENUE STREAMS across RESIDENTIAL AND COMMERCIAL CLIENTS:
> Pool servicing (regular and ad-hoc)
> Equipment sales
> Equipment repairs
> Lifestyle products
> Chemicals and parts
> Reporting and advice
> plus more....
SUPPORT
> 33+ years of experience and systems to help franchisees reach their goals.
> Local mentoring on the ground for 1-on-1 support from your business development contact.
> Poolwerx head office will support you with marketing, HR, supply chain and purchasing, client management & more.
> Poolwerx Franchise Family – Our Franchise Partners help each other and enjoy buddy systems & mentor programs.
> Annual Poolwerx Conference, franchisee webinars, workshops, ongoing training, upskilling & support and more.
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INTERESTING FACTS
> 25,000 new pools are built each year.
> Trends include pool system automation, heating and "mineral pools".
> Increasing commercial market with new legislation.
> Australia & NZ Poolwerx Group sales 2023 - $170.1 million.
> Australian national annual sales for the pool and spa industry in 2023 < $1.7 billion.
Marketing support
Work with a team of marketing specialists to grow this unique opportunity.
Poolwerx supports our Franchise Partners with:
> National and regional marketing campaigns & promotions.
> Digital & print material, incl POS.
> Support you with social media, digital marketing, Google ads & reviews, plus tailored local area marketing & emails to your clients.
> Branded templates for digital & print, allowing for responsive comms.
> Personalised stationery, marketing collateral & promotional assets.
Training provided
TRAINING AT POOLWERX POOL SCHOOL
No prior experience in pool care? No problem!
> Enjoy face-to-face, practical training at our purpose-built, world-class Brisbane facility.
> Gain the skills & confidence to run your new business.
> AND We pay for your accommodation & airfares!
4-weeks at Poolwerx Pool School includes:
> Hands-on practical training (Cert III in Pool & Spa Maintenance)
> Induction training on Poolwerx systems and processes: strategy, HR, technology, finance, marketing, supply chain, customer service, & much more.
Skills
No previous experience is required.
We provide our new franchise owners with startup training.
Poolwerx provides the technology and systems to support your new business, including software, apps, and systems to help you manage clients and finances and streamline your operations.
We also help you with recruitment & staff training as your business expands.
Length of Agreement
5 years + 5 years + 5 years
Poolwerx supports our franchise partners to expand into additional retail operations & multiple service vehicles as their customer base increases.
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
405
History
WHY CHOOSE A POOLWERX FRANCHISE?
Brand Strength: After 33+ years, Poolwerx is Australasia's leading pool maintenance brand. It is a highly recognisable brand that customers recognise and trust.
> Poolwerx is Australasia's largest and best-known pool and spa maintenance network.
> 148+ retail stores in Australia and NZ
> 676+ service vehicles worldwide
> Now in Australia, New Zealand and USA - 405+ territories!
Awards
> Australian Franchise Registry 5-Star Rating
> FCA Franchisor of the Year: 2022, 2016 & 2004
> FANZ Home Service Franchise of the Year NZ: 3x winner
> Ranked 135 for the 2020 Entrepreneur mag Top 500 franchise
> AFR Top 8 ROI Franchises 2011, 2008 & 2006.
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