Summary
Profitable Australian organic wellness brand, 30+ SKUs, stocked in ~650 stores. ~A$329K revenue, ~A$166K annual profit (51% margin), no staff or warehouse, 3PL-run.
Revenue
$328,668 pa
Expenses
$162,555 pa
Net Profit
$166,113 pa
Potential
Better use of owned channels (email, SMS, loyalty), international expansion and media exposure that is so far untapped, more retail doors through existing distribution partners, and scaling DTC paid social and search.
Skills
Consumer brand management, wholesale and retail account management, and digital marketing (paid social and search). Experience in health, wellness or FMCG is helpful.
Hours
Lean, outsourced model with no full-time staff (owner hours under NDA)
Employees
No full-time staff; warehousing and fulfilment outsourced to a 3PL
Reason for Sale
Not stated publicly; available to qualified buyers after signing the NDA on Flippa.
About the Business
The full listing, verified financials and NDA are available via Flippa at https://flippa.com/13731728?buy_sell=seek
A profitable Australian organic wellness brand with national retail distribution is available for acquisition. The business has a range of more than 30 SKUs, a loyal customer base with consistently high ratings, and placement in around 650 retail stores across the country: roughly 250 direct accounts plus about 400 more through distribution partners.
Key highlights:
- Approximately A$329,000 in annual revenue and A$166,000 in net profit, a 51% margin (Flippa financials)
- Wholesale margins of 71.3%, giving a stable B2B revenue base from national and independent retail chains
- Profitability improved in the latest financial year as gross margin rose and operating expenses fell
- Multiple registered trademarks and recognition for sustainable practices
- An active social media presence, strong social proof and an established charity partnership
- A lean model with no full-time staff and no warehouse; fulfilment is handled by a third-party logistics provider through a direct Shopify integration
Direct-to-consumer sales are driven mainly by paid social and search advertising, while the retail channel provides steady, repeat wholesale orders. Because the operation is already outsourced, the business can be run efficiently by an owner-operator or bolted onto an existing consumer-goods portfolio.
The upside is significant. Owned channels such as email, SMS and loyalty are under-used, international markets and media exposure have not yet been explored, and existing distribution partners create a path to more retail doors.
The brand suits a wellness, FMCG or ecommerce buyer looking for an established, trademarked product line with proven retail traction and healthy margins.
History
Over more than six years of trading, the brand has built a 30+ SKU organic wellness range with strong reviews, a charity partnership and multiple trademarks, and has secured placement in around 650 retail stores nationally.
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