Summary
7-year global DTC tech brand selling connected gifting hardware with its own app. ~A$8.4M revenue, ~A$2.0M profit, 100K+ installs, 185K subscribers, 71% Shopify DTC.
Revenue
$8,396,621 pa
Expenses
$6,391,407 pa
Net Profit
$2,005,214 pa
Potential
New product launches and range extensions, expansion into bricks-and-mortar retail, and monetisation of the companion app (for example via subscriptions). Strong December gifting peak can be extended with year-round campaigns and deeper penetration of the US market, which already leads demand.
Skills
Ecommerce and performance marketing (Meta, Google, TikTok, email), product development and supplier management, and ideally experience in retail development or subscription models. An established team and operating structure support the transition.
Hours
Run by an efficient team with established processes; owner hours not stated publicly
Employees
Small efficient team plus long-term manufacturing, QA and logistics partners (details under NDA)
Reason for Sale
The founders are stepping away to pursue new ventures, not due to distress. They are positioning the brand for continued growth under new leadership and offer a structured handover.
About the Business
The full listing, verified financials and NDA are available via Flippa at https://flippa.com/12292382?buy_sell=seek
An established, globally trading ecommerce brand in the connected-lifestyle and emotional-gifting category is available for acquisition after seven years of growth. The business designs technology-enabled products that help families and loved ones stay connected across distances, pairing physical hardware with its own companion app to create a seamless experience customers return to.
Key highlights:
- Approximately A$8.4 million in annual revenue and A$2.0 million in annual net profit (about 24% margin, Flippa financials)
- 100,000+ app installs and roughly 185,000 subscribers, giving a large owned audience
- Around 71% of revenue generated through its own Shopify store, providing strong direct-to-consumer control and first-party data
- 32.7% gross margin on a multi-market product range
- Sales across the US, Australia, Canada, the UK and New Zealand, with logistics and fulfilment infrastructure already in place
- Multi-channel marketing engine across Facebook, Instagram, Google, TikTok and email, with a pronounced December gifting peak
The sale includes intellectual property, technology and software assets, a substantial customer database, and long-standing relationships with manufacturing and quality-assurance partners. The business runs with a lean, efficient team and documented processes, supporting a smooth transition.
Growth opportunities are clear: new product launches, retail and wholesale expansion, and monetisation of the app ecosystem through subscriptions or premium features. A buyer with retail development or subscription experience could accelerate the next stage of growth.
The founders are exiting to pursue new ventures, not from distress, and the listing has been vetted by Flippa with revenue, primary expenses and traffic verified.
History
Founded in Australia around seven years ago, the brand grew from a local DTC launch into a global business selling across North America, Europe and Oceania, building a hardware-plus-software ecosystem with over 100,000 app downloads along the way.
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