Summary
Powerhouse global polewear and activewear brand, est. 2016. ~A$2.0M revenue, ~A$451K profit (12 months), 70% gross margin, 40% repeat customers, DTC + wholesale.
Revenue
$2,002,302 pa
Expenses
$1,551,195 pa
Net Profit
$451,107 pa
Potential
Scale wholesale partnerships internationally, expand into adjacent activewear and studio categories, grow recurring revenue streams, and leverage the 100K+ social audience and email lists with more structured retention and paid acquisition.
Skills
Fashion ecommerce, community and social media marketing, wholesale account management, and supply chain coordination with manufacturers and a 3PL.
Hours
Lean operation run by a small team supported by offshore contractors (owner hours under NDA)
Employees
Small core team plus offshore contractors
Reason for Sale
Not stated publicly; available to qualified buyers after signing the NDA on Flippa.
About the Business
The full listing, verified financials and NDA are available via Flippa at https://flippa.com/12846970?buy_sell=seek
A globally recognised polewear brand with a loyal, highly engaged community is available for acquisition. Founded in 2016 by a pole dancer and fashion designer, the business was built by insiders who understood what the market needed, and that authenticity has created one of the strongest communities in its niche.
Key highlights:
- Approximately A$2.0 million in revenue and A$451,000 in net profit over the last 12 months (Flippa financials)
- Strong 70% gross margin and an average order value of around $140
- 40% repeat purchase rate, reflecting genuine customer loyalty
- Over 100,000 Instagram followers plus significant email and SMS subscriber lists
- Diversified revenue from direct-to-consumer, wholesale partnerships, point-of-sale and recurring streams
- Customers across Australia, North America, Europe and Asia
Operations are lean and scalable. The store runs on Shopify with a full technology stack covering customer acquisition through to financial reporting, while a third-party logistics provider located near the manufacturing sites keeps turnaround fast and inventory moving. A small core team, supported by offshore contractors, manages day-to-day activity, and long-standing supplier relationships are in place.
For a new owner, the growth runway includes expanding wholesale into new international markets, extending the range into adjacent activewear and studio categories, and working the existing audience harder through retention and paid campaigns. The brand suits a fashion or activewear operator, or an ecommerce buyer seeking a profitable, community-led business with a defensible position.
Comprehensive financial records are available to qualified buyers. The listing has been vetted and data-verified by Flippa.
History
Founded in 2016 by a pole dancer and fashion designer, the brand grew from serving its own community into a recognised global name in polewear, with customers across Australia, North America, Europe and Asia.
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