Summary
Trademarked Leisure & Lifestyle Goods ecommerce leader trading since 2011. ~A$1.9M revenue, ~A$484K annual profit, DTC + B2B, wholesale up 55%, 3PL-run with no full-time staff.
Revenue
$1,870,764 pa
Expenses
$1,386,831 pa
Net Profit
$483,933 pa
Potential
Untapped social and email marketing, international expansion (trademarks already registered in several countries), reseller partnerships worldwide, range extensions beyond the ~50 current products, and lower product costs from the move to Vietnamese suppliers.
Skills
Ecommerce and Shopify management, Google Ads and SEO, supplier and inventory management, and B2B/wholesale account management.
Hours
Overseen by the founding couple with one part-time customer service employee
Employees
1 part-time customer service employee; fulfilment outsourced to a Brisbane 3PL
Reason for Sale
The owners plan to retire after more than a decade building the business.
About the Business
The full listing, verified financials and NDA are available via Flippa at https://flippa.com/11741326?buy_sell=seek
A trademarked, category-leading online retailer of premium bean bags and accessories is available for acquisition after 15 years of steady growth. Trading since 2011, the business is the recognised leader in floating pool bean bags and ranks highly in organic search across its niche, giving it a durable, low-cost source of customers.
Key highlights:
- Annual revenue of about A$1.9 million and net profit of about A$484,000, a 26% margin (Flippa financials)
- Direct-to-consumer and B2B channels, with wholesale up 55% in FY26
- Trademarks registered in several countries, with multiple domain names included in the sale
- Around 50 products and broad room for range expansion
- No full-time staff: a Brisbane-based third-party logistics provider handles warehousing and dispatch, and one part-time employee looks after customer service
- Customers range from individuals and families to large corporate buyers
Customer acquisition has relied mainly on organic search and Google Ads, so social media and email marketing are largely untapped. The owners are also diversifying supply into Vietnam, which could lower product costs and lift margins further. Stock on hand is valued at approximately A$350,000.
For a new owner, the opportunities include building social and email channels, signing reseller partners worldwide, expanding into new geographic markets where the brand is already protected, and extending the product range. The business suits an ecommerce operator, a homewares or outdoor-living brand group, or a buyer seeking a semi-passive, well-systemised acquisition.
The founding couple are selling to retire and are committed to a smooth handover.
History
Launched online in 2011, the business grew into the leading specialist in its category, particularly floating pool bean bags, building strong organic search rankings, international trademarks and a customer base that ranges from households to large corporates.
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