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Summary
Join one of Australia’s most recognised workwear & safety brands. Build a local business combining retail and B2B sales, backed by established systems, supplier relationships and national support.
Location Details
Brookvale
The Brookvale region is one of Sydney’s fastest-growing and most diverse commercial hubs, with a strong presence of trades, construction, manufacturing, and small-to-medium businesses—making it an ideal location for a workwear and safety business.
About the Opportunity
Hip Pocket Workwear & Safety offers the opportunity to build a diversified local business combining retail sales, B2B trade accounts and supporting services.
As a Franchise Partner, you can serve individual workers, local businesses and larger organisations across Workwear, Footwear, PPE & Safety, Uniforms and Branding. This creates opportunities across walk-in retail, repeat business accounts, garment decoration, uniform programs and broader workforce requirements.
The model is diversified by design, helping reduce reliance on any one source of revenue. Stores can support customers across a wide range of industries, including trade and construction, manufacturing, mining, healthcare, hospitality, agriculture, warehouse and logistics, corporate and government. Franchise Partners can also tailor their product mix to suit local demand and the industries in their market.
Hip Pocket brings product, branding, trade capability and customer service together in one connected business model. Customers can come to one place for everything from an individual pair of work boots through to uniforms, PPE, safety products and branded apparel for an entire workforce.
You’ll join an established national network of 60+ locally owned stores, backed by supplier relationships, buying strength, shared systems and a support structure working behind the scenes. Franchise Partners receive national brand activity, local marketing tools, business systems, structured training, support from a dedicated Franchise Support Manager and assistance with store setup and fit-out.
The Hip Pocket system has been tested and refined over decades, while still allowing Franchise Partners to build strong local relationships and respond to the needs of their own market.
Workwear and safety are essential across a broad range of industries, with ongoing demand driven by workplace requirements and the need to keep people protected, equipped and ready for work.
This opportunity is suited to motivated people who want to build a hands-on local business, develop strong customer relationships and grow both retail and B2B sales with the backing of an established national network.
Marketing support
Hip Pocket supports Franchise Partners with national brand activity, ready-to-use marketing assets, local campaign tools and strategies to help grow both retail and B2B sales. You’ll have access to professionally developed campaigns, digital marketing support and practical tools designed to build local awareness, attract customers and develop business accounts.
Training provided
Franchise Partners complete a structured induction covering the systems, products and practical knowledge needed to operate a Hip Pocket store. Ongoing support is provided by a dedicated Franchise Support Manager, with further development through supplier training, webinars, conferences and other learning opportunities across the network.
Skills
We’re looking for motivated people with strong communication skills who enjoy building relationships with customers and local businesses. Experience in sales, retail, trades or business is beneficial, but not essential. More important is a willingness to learn, work within an established franchise system and actively build your local market, with the drive to grow both retail sales and B2B relationships
Length of Agreement
Five Years
Year Business Established
1993
Year Franchising Commenced
2000
Site locations
60
History
Hip Pocket’s retail history stretches back more than 70 years, with the dedicated workwear business established in 1993 and the first franchise store opening in 2000.
Today, Hip Pocket Workwear & Safety is a national network of 60+ locally owned stores across Australia, backed by established supplier relationships, shared systems and national support.
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