Hip Pocket Workwear & Safety was established in 1993, building on a retail history that stretches back more than 70 years. Today, Hip Pocket is a national network of 60+ locally owned stores across Australia.
That history matters because workwear and safety supply is not a category built overnight. Supplier relationships, buying power, systems, product knowledge and customer trust are built store by store, customer by customer, over decades.
Franchise Partners joining Hip Pocket today step into that foundation. Each store is independently owned and locally run, with the strength of a national network working behind it through supplier relationships, shared capability, business systems, marketing support and a brand customers already know.
Why us
About the Opportunity
Businesses across almost every industry need workwear and safety products to keep their people equipped and compliant.
Hip Pocket Franchise Partners operate a diversified business model that combines retail and business-to-business trade, creating opportunities across walk-in customers, long-term trade accounts and supporting services.
The business is built around Workwear, Footwear and PPE & Safety, supported by Uniforms and Branding, including embroidery, logo application and promotional products. This allows a Franchise Partner to support everything from an individual purchase to a fully branded uniform program for an entire workforce.
It is this combination that gives the model its strength. Hip Pocket brings product, branding, trade capability and customer service together as one connected system, making it easier for customers to get what they need and giving them more reasons to keep coming back.
Stores can also tailor their product mix to suit local demand, creating opportunities to build relationships across the industries and businesses within their own market.
Featured opportunities
Hip Pocket Workwear and Safety
Hip Pocket Workwear and Safety



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