Summary
Two Aussie-made personalised baby gift brands. Work from home, no lease, no employees. Adj. profit $84K on 2-3 days/week. Close to 2,000 five-star reviews. Relocatable. $149K + stock.
Revenue
$247,726 pa
Net Profit
$84,155 pa
Location Details
Home-based in South East Queensland - fully relocatable Australia-wide. Fits a double garage plus a spare room; the main press needs three-phase power and the printers need air conditioning.
Potential
Sales have eased as the owner stepped back from marketing, leaving clear scope to rebuild through social content, paid ads and email marketing to 14,000 existing customers who have never been emailed. Further upside in influencer partnerships, wholesale to baby boutiques and gift shops, corporate gifting and ready-to-personalise products.
Skills
Ideal for an owner with e-commerce or marketing skills, or a couple wanting a flexible business to run around family life. Day-to-day tasks include order processing, design and personalisation, printing, pressing, sewing, packing and dispatch, customer service and social media. Comprehensive training and handover offered, with documented procedures and ongoing support by arrangement.
Hours
24/7 online ordering.
The owner currently works approx. two to three days per week.
Lease
Work-from-home opportunity. Relocatable Australia-wide.
Employees
1 x owner-operator (2-3 days per week)
1 x sewing subcontractor
No employees
Reason for Sale
After many years of building both brands, the owner is ready to semi-retire and would like to see the businesses taken on by someone with the time and energy to grow them.
About the Business
Two established, Australian-made personalised baby gift brands, sold together as one business. Both trade entirely online through Shopify and everything is made in-house, from design to dispatch, giving the owner complete control over quality, personalisation and turnaround.
This is a genuine work-from-home business with no commercial lease, no employees (one sewing subcontractor) and a loyal customer base that comes back for every new baby. The two brands reach different customers - one is a design-your-own personalisation brand with a mature, family-driven following; the other is a younger, gift-focused keepsake brand - giving a new owner two audiences and two revenue streams under one roof.
HIGHLIGHTS:
Adjusted net profit of $84,155 (FY2026) to one working owner, currently working only 2-3 days per week
Close to 2,000 verified five-star customer reviews across the two stores
Combined social media following of over 145,000 across Facebook and Instagram
Customer databases of around 14,000 contacts with no email marketing to date - an immediate, low-cost growth lever
Repeat-customer rate above 50% on the lead brand
Full in-house production set-up with specialised printing and manufacturing equipment included, estimated value well over $100,000
Both brands' registered trademarks, websites, product designs and social accounts included
Sewing subcontractor in place and willing to continue
Relocatable anywhere in Australia with suitable space for the equipment and storage
THE OPPORTUNITY:
The owner has stepped back from marketing and day-to-day activity over the past two years and is now selling to semi-retire. Sales have eased as a result - which is exactly the opportunity. The brands, reviews, customer databases, equipment and systems are all in place; what's missing is consistent social content, paid advertising and email marketing. For an owner with e-commerce or marketing skills, or a couple wanting a flexible business they can run around family life, the rebuild path is clear and the asset backing is substantial.
Comprehensive training and handover offered, with ongoing support by arrangement.
Asking Price: $149,000 + Stock
Confidential sale. The full Information Memorandum, financials and brand details are available to qualified buyers after signing a confidentiality agreement. Enquire now to register your interest.
Enquire today!
Sunset Business Brokers
(07) 3703 1890
Jade - Business Broker
Fral - Executive Assistant
History
The original brand was acquired by the current owner in 2016 and grown from a spare-bedroom operation into a dedicated home-based production business with its own printing and sewing equipment. The second brand, also established in 2016, was acquired in 2023, adding a stronger focus on babies, keepsakes and nursery products. Both brands operate through Shopify and sell primarily across Australia, with some New Zealand sales.
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