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Poolwerx Forster | NEW Mobile Franchise Opportunity – NSW Mid North Coast
Summary
Three exclusive territories in the Illawarra Region, South Coast NSW. Starting as a mobile operation, supported by Poolwerx to grow into a fleet and retail. A fantastic career change, with lifestyle.
Location Details
Illawarra
Growing communities, residential neighbourhoods & a focus on outdoor living, the Illawarra offers an exciting opportunity to build your own business with total support.
3 exclusive territories available:
- Illawarra
- Shellharbour
- Fairy Meadow
About the Opportunity
We are looking for dynamic & committed people to join our award-winning franchise network.
Poolwerx offers scalable franchise opportunities that allow you to start small & grow big. This is an affordable entry point & you get everything you need to start a Poolwerx mobile pool & spa maintenance business, servicing a dedicated area.
INVESTMENT - Turn Key Investment
New to industry investment is $99K + Van*
*Leasing and finance options available.
EXTENSIVE INCLUSIONS for new franchisees:
> Lauch your new business with local area marketing support valued $10K.
> Van signage (wrap) & a professional fit-out, approx. $8K value.
> Laptop, mobile phone, specialised software & apps, & digital water testing equipment.
> Start-up stock
> Uniforms
> Personalised stationery
> Marketing collateral
We also pay for your first-year attendance, flights, and accommodation at the Poolwerx annual conference.
PROVEN BUSINESS MODEL
Benefit from a ROBUST & FAIR business model; we are here to help you provide the best products and services to your clients and achieve an ROI & profitability.
MARKETING THAT WORKS
To kick start your new franchise, we provide $10,000 for local area marketing support to launch your business.
Poolwerx has a team of talented marketing specialists who can help you promote your business locally. Poolwerx Marketing team run national & regional marketing campaigns to help support all our franchisees bringing leads straight to you.
COMPREHENSIVE TRAINING
We pay for your accommodation & airfares to attend Poolwerx "Pool School" for 3 weeks.
MULTIPLE REVENUE STREAMS including pool servicing, equipment sales & repairs, pool products and quality chemicals, plus more.
SUPPORT
> 33+ years of experience and systems to help franchisees reach their goals.
> Local mentoring, on the ground, for 1-on-1 support from your business development lead.
> Poolwerx head office will support you with marketing, HR, supply, customer management & more.
> Poolwerx Franchise Family – our franchisees help each other, enjoy buddy systems & mentor programs.
> Annual Poolwerx Conference, franchisee webinars, workshops, ongoing training & support and more.
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INTERESTING FACTS AND STATS:
> 25,000 new pools are built each year.
> Trends include pool system automation and "mineral pools".
> Increasing commercial market with new legislation.
> Australia & NZ Poolwerx Group sales 2025 - $204.3 million.
> Australian national annual sales for the pool and spa industry in 2024 < $1.7 billion.
Marketing support
> $10K to kick-start to launch your new business with the support of our friendly marketing team.
> National, regional & local marketing campaigns & promotions.
> Digital & print materials, incl. POS.
> Marketing team to support you with: social media, digital marketing, Google ads & reviews, plus tailored local area marketing.
> Branded templates for digital & print, allowing for responsive comms.
> Personalised stationery, marketing collateral & promotional assets.
Training provided
3-WEEKS TRAINING AT POOLWERX POOL SCHOOL
> No prior pool experience required
> Enjoy face-to-face, practical training at our purpose-built Brisbane facility.
> Gain the skills & confidence to run your new business.
> AND we pay for your accommodation & airfares!
Poolwerx Pool School includes:
> Hands-on practical training (Cert III in Pool & Spa Maintenance)
> Induction training on Poolwerx systems and processes: strategy, HR, technology, IT, finance, marketing, customer service, & much more.
> + on the job experience.
Skills
No previous experience required.
We provide all our franchiees with training on startup.
We equipe you with the necessary TECHNOLOGY, TOOLS & SYSTEMS:
- laptop
- mobile phone
- digital water testing equipment
- PLUS software, apps & online tools to help manage customers, finances & streamline your operations.
We also help you with your own recruitment & staff training as your business expands.
Length of Agreement
Initial Term 5 + 5 Years Option for further 5 Years (5 + 5 + 5)
Poolwerx supports entrepreneurs, like you, to start as a mobile business owner with the option to expand into retail operations & multiple vans servicing many areas.
Year Business Established
1992
Year Franchising Commenced
1993
Site locations
354
History
Brand Strength: Poolwerx is Australasia's largest and best-known pool and spa maintenance network. Poolwerx is a highly recognisable and loved brand that customers trust.
> 33+ years of experience and lots of happy franchisees and clients.
> 152+ retail stores in Australia and New Zealand.
> 767+ service vans worldwide.
> Now in Aust, NZ and USA.
Our Values
> People first – always
> Do the right thing
> Find the better way
> Dare to succeed.
Awards
Aust. Franchise Registry 5 Star Rating
Franchisor of the Yr (2022, 2016 & 2004)
Marketing Excellence Award 2020
Multi-Unit Franchisee Award 3 x winner
Field Manager of the Yr 2021, '20, '18, '16 & '12
FANZ Home Service Franchise of the Yr – NZ 3 x winner
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