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Own a Club Pilates Studio in WA | The World's Largest Pilates Brand
Summary
CycleBar is the world’s largest premium indoor cycling brand—delivering epic rides, music-driven energy, and a powerful sense of community.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
CycleBar is the world’s largest premium indoor cycling brand—redefining the ride with rhythm-based classes, state-of-the-art bikes, and music-driven energy. Every session challenges the body, elevates the mood, and revives the senses—welcoming all ages, body types, and fitness levels.
Launched in 2004, CycleBar is now a global movement. In 2021, Boutique Fitness Studios brought CycleBar to Australia, opening the first studio in Currambine, WA. Today, it’s expanding nationwide and into New Zealand, bringing the power of music, movement, and community to more local areas.
As the exclusive master franchise partner in Australia and New Zealand, Boutique Fitness Studios offers entrepreneurs the chance to own a CycleBar territory. Backed by Xponential Fitness (US) and Viva Leisure (AU), franchisees benefit from global expertise and local leadership.
Investing in a CycleBar franchise means access to a full system: site selection, studio design, recruitment, training, marketing, and ongoing support. No cycling or fitness background required—just passion, drive, and vision.
Marketing support
From day one, you’ll receive 1:1 support, personalised training, and a Local Area Marketing plan built for your studio.
We’ll equip you with a full asset library, best-in-class creative, and approved agency partners to execute campaigns with ease—plus national programs that drive awareness and leads across Australia and New Zealand.
With ongoing guidance, integrated campaigns, and localised strategies, you’ll have the tools to grow membership, build community, and create studio momentum from the start.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Skills
Our franchisees come from all walks of life and many different careers. While a fitness background can be helpful, it’s not essential — what matters most is having a can-do attitude, a strong work ethic, and the drive to make the most of the resources and support we provide.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2004
Year Franchising Commenced
2020
History
Founded in 2015 in Venice, California, StretchLab was created to help people move better and live healthier. From three studios in Los Angeles, it quickly grew into the leading assisted stretching brand, welcoming all ages and fitness levels to experience improved mobility, recovery, and wellbeing. In 2020, Boutique Fitness Studios acquired the master franchise rights from Xponential Fitness, bringing StretchLab to Australia and New Zealand, with 20+ studios now open nationwide.
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