Summary
CycleBar is the world’s largest premium indoor cycling brand—delivering epic rides, music-driven energy, and a powerful sense of community.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
CycleBar is the world’s largest premium indoor cycling brand, redefining what it means to ride. With rhythm-based classes, state-of-the-art bikes, and music-driven energy, CycleBar delivers an inclusive experience that’s as fun as it is effective—welcoming riders of every age, body type, and fitness level. Each session is designed to challenge the body, elevate the mood, and revive the senses, making CycleBar more than just a workout—it’s a lifestyle.
Since its launch in 2004, CycleBar has grown into a global movement with studios across multiple countries. In 2021, Boutique Fitness Studios brought CycleBar to Australia, opening the first studio in Currambine, Western Australia. Today, CycleBar is expanding across the country, with territories also available in New Zealand—bringing the power of music, movement, and community to more local areas.
As the exclusive master franchise partner for CycleBar in Australia and New Zealand, Boutique Fitness Studios offers entrepreneurs the opportunity to own a territory and be part of a world-renowned brand. Backed by the global expertise of Xponential Fitness in the US and the local strength of Viva Leisure in Australia, CycleBar franchisees gain the advantage of both international best practices and on-the-ground industry leadership.
When you invest in a CycleBar franchise, you’ll have access to a complete system designed to make ownership straightforward and scalable. This includes support with site selection, studio design and build-out, instructor and staff recruitment, sales training, marketing, and ongoing operational guidance. You don’t need prior cycling or fitness experience—just a passion for community, a drive to succeed, and the vision to lead.
Owning a CycleBar studio is more than a business venture—it’s an opportunity to create a vibrant hub where fitness meets connection. Every class is an immersive experience that leaves members feeling stronger, inspired, and unstoppable. As a franchise partner, you’ll deliver this unforgettable experience while building a profitable, sustainable business in one of the fastest-growing sectors in health and wellness.
Marketing support
Your marketing journey begins the moment your LOI is signed. With tailored support and national campaigns, we’ll help you build awareness, generate leads, and drive strong studio momentum from day one.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Skills
Our franchisees come from all walks of life and many different careers. While a fitness background can be helpful, it’s not essential — what matters most is having a can-do attitude, a strong work ethic, and the drive to make the most of the resources and support we provide.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2004
Year Franchising Commenced
2020
History
Founded in 2015 in Venice, California, StretchLab was created to help people move better and live healthier. From three studios in Los Angeles, it quickly grew into the leading assisted stretching brand, welcoming all ages and fitness levels to experience improved mobility, recovery, and wellbeing. In 2020, Boutique Fitness Studios acquired the master franchise rights from Xponential Fitness, bringing StretchLab to Australia and New Zealand, with 20+ studios now open nationwide.
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