CYCLEBAR

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What CYCLEBAR are saying

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Visit: https://www.cyclebar.com.au/franchise

CycleBar is the world’s largest premium indoor cycling brand, dedicated to transforming the way people ride. With state-of-the-art bikes, world-class instructors, and music-driven experiences, CycleBar has redefined indoor cycling as more than just a workout—it’s a lifestyle.

Since launching, CycleBar has expanded across the globe, creating vibrant communities of riders who come together to sweat, push limits, and celebrate movement. In Australia, CycleBar continues to grow and we are expanding across the country, with territories now also available in New Zealand.

Why Choose CycleBar?

At CycleBar, every ride is designed to energize, inspire, and empower. We combine rhythm-based cycling with premium studio environments to create a space where everyone—regardless of fitness level—feels welcomed and motivated.

Key benefits of CycleBar include:

-Premium Equipment – State-of-the-art bikes engineered for comfort and performance.
-Music-Driven Classes – Curated playlists that set the rhythm, boost motivation, and fuel your ride.
-Inclusive Environment – From beginners to seasoned riders, everyBODY belongs at CycleBar.
-Community Connection – More than a workout, our studios are a place to connect and belong.
-Unmatched Energy – Every ride is an experience that pushes you further and leaves you feeling unstoppable.

We’re passionate about inspiring better movement, fitness, and lifestyles. Every studio is built to empower riders to challenge themselves, move better, and improve overall health—while feeling supported by an uplifting community.

Be Part of the Ride

When you step into a CycleBar studio, you’re not just signing up for a workout—you’re joining a global movement. We’re seeking passionate individuals who want to transform their love for fitness and community into a thriving business. As a CycleBar franchise owner, you’ll deliver unforgettable ride experiences while building a strong, successful studio—backed by unrivalled support from our head office and brand management team.

Why us

When you invest in a CycleBar franchise, you’re backed by Boutique Fitness Studios, the exclusive master franchise partner for CycleBar, Club Pilates, StretchLab, and Rumble across Australia and New Zealand.

Boutique Fitness Studios provides end-to-end expertise that makes franchise ownership straightforward and scalable. In addition, BFS leverages the global resources of Xponential Fitness in the US (the world’s largest boutique fitness franchisor) alongside the local strength of Viva Leisure in Australia. This ensures franchise partners benefit from international best practices as well as on-the-ground industry leadership.

Franchising with CycleBar

-Global Brand Recognition – Join the world’s largest premium indoor cycling brand with a proven international track record.
-Comprehensive Training & Support – Receive extensive initial training and ongoing education in studio operations, sales, and leadership.
-Real Estate – Access expert support in site selection and lease negotiation to secure the best location for long-term success.
-Construction & Design – From layouts to buildout, we manage the process to deliver a vibrant studio designed to “Rock Your Ride™.”
-Membership Sales – Benefit from proven sales strategies, pre-sale guidance, and ongoing coaching to build and sustain a strong member base.
-Studio Recruitment – Get assistance in hiring and training qualified instructors, general managers, and team members who embody your studio culture.
-Marketing – Launch strong with national campaigns and tailored local strategies designed to build awareness and drive leads from day one.

Start Your Franchise Journey Today

With CycleBar’s strong and growing presence across Australia and new territories now available in New Zealand, there has never been a better time to invest. Boutique Fitness Studios leverages the global expertise of Xponential Fitness in the US and the local strength of Viva Leisure in Australia, giving you the resources and guidance to set your business up for long-term success.

Featured opportunities

15 days ago

CYCLEBAR

Perth - Greater
$399,000
Franchise New
CycleBar is the world’s largest premium indoor cycling brand—delivering epic rides, music-driven energy, and a powerful sense of community. more ››
Health, Beauty & Fitness > Sport, Fitness & Adventure
Own a CycleBar in WA | Rock Your Ride!
15 days ago

CYCLEBAR

Melbourne - Greater
$399,000
Franchise New
CycleBar is the world’s largest premium indoor cycling brand—delivering epic rides, music-driven energy, and a powerful sense of community. more ››
Health, Beauty & Fitness > Sport, Fitness & Adventure
Own a CycleBar in VIC | Rock Your Ride!

At CycleBar, you’re never on the journey alone. Our head office team is here to support you from the very first conversation, through opening your doors—and long into the future.

We provide a hands-on, end-to-end support system to ensure your studio launch is smooth, strategic, and built for long-term success.

Expert Support Every Step of the Way

Our in-house specialists cover every key area of franchise ownership, including:

Real Estate, Leasing & Construction – Guidance through site selection, lease negotiation, and the entire studio buildout.

Studio Design & Equipment – From layouts to bikes, lighting, and sound, we create the immersive environment CycleBar is known for.

Sales Training – Ongoing coaching to help you convert interest into strong, lasting memberships.

Instructor & Team Recruitment – Support in hiring passionate CycleStars®, general managers, and front-of-house staff who align with your studio culture.

Marketing – National brand campaigns combined with tailored local strategies to build awareness, generate leads, and drive demand.

Operations – Proven systems, tools, and mentorship to streamline daily studio management.

We also connect you with a trusted network of contractors and vendors to help bring your studio to life, ensuring consistency, efficiency, and quality throughout the buildout.

Pre-Sale & Studio Launch

While your studio is under construction, our marketing and sales experts work closely with you to bring your pre-sale campaign to life. Together, we’ll design and execute strategies that generate leads, secure foundation members, and build buzz in your community before opening day.

Your involvement—and that of your team—is key to creating meaningful connections and strong momentum that will set the stage for a thriving launch.

Ongoing Support

Our partnership doesn’t stop once your doors open. We provide the resources to help you learn, grow, and scale for long-term success. This includes ongoing training, operational guidance, regular campaigns and promotions, access to thousands of marketing assets, and on-demand support modules. With monthly check-ins and a dedicated support network, you’ll always have the tools to stay ahead, engage your members, and keep building momentum well beyond your grand opening.

The CycleBar brand appeared on the Franchise 500® List for Second Year in a Row in 2018 & 2019.

View all CYCLEBAR opportunities