Summary
Club Pilates is a leading global boutique fitness franchise offering reformer-based Pilates with 9 class types, expert instructors & premium equipment for everyBODY.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
Club Pilates is the world’s leading Pilates franchise with 1,000+ studios worldwide and a proven model for success. Since launching in Australia in 2021, we’ve built inclusive, community-driven studios that welcome everyBODY.
With 9 signature class types, multiple levels, and professional equipment, our reformer-based workouts deliver low-impact, full-body strength, mobility, and mind-body connection.
As the exclusive master franchise partner for Australia & New Zealand, Boutique Fitness Studios gives you the chance to own your own Club Pilates territory. You’ll be backed by a globally trusted brand, full end-to-end support (site selection, build-out, instructor training, marketing, operations), and ongoing growth strategies.
No fitness or business experience is required — just drive and a can-do attitude. Owning a Club Pilates studio means more than running a business: it’s joining one of the fastest-growing wellness sectors, building community, and inspiring healthier lifestyles.
Marketing support
From day one, you’ll receive 1:1 support, personalised training, and a Local Area Marketing plan built for your studio.
We’ll equip you with a full asset library, best-in-class creative, and approved agency partners to execute campaigns with ease—plus national programs that drive awareness and leads across Australia and New Zealand.
With ongoing guidance, integrated campaigns, and localised strategies, you’ll have the tools to grow membership, build community, and create studio momentum from the start.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2007
Year Franchising Commenced
2021
History
Club Pilates was founded in 2007 with a vision to make Pilates more accessible, approachable, and welcoming for everyone. Since then, we've opened over 1,000 studios worldwide. In Australia, we secured the master franchise agreement in 2021 and proudly opened our first studio in Sippy Downs, Queensland.
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