Summary
Club Pilates is a leading global boutique fitness franchise offering reformer-based Pilates with 9 class types, expert instructors & premium equipment for everyBODY.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
Club Pilates is the world’s leading Pilates franchise, offering a modern approach to Pilates that is inclusive, dynamic, and designed for everyBODY.
Club Pilates is so much more than just reformer classes. With 9 signature class types, multiple levels and progressions, and a wide range of professional equipment and apparatus — we deliver a versatile experience that meets members wherever they are in their fitness journey.
Our reformer-based group workouts provide a low-impact yet challenging experience that strengthens from the inside out, improving strength, mobility, stability, posture, and overall wellbeing. Each class is designed to build physical resilience while also enhancing mind-body awareness, reducing stress, and helping members move through life with confidence.
Since launching in Australia in 2021, Club Pilates has welcomed people of all ages, shapes, sizes, and fitness levels into uplifting, community-driven studios. More than just a workout, Club Pilates is a lifestyle built on strength, connection and community.
As the exclusive master franchise partner across Australia and New Zealand, Boutique Fitness Studios offers you the opportunity to purchase a Club Pilates territory and run your own studio, backed by the credibility of a globally trusted brand. With over 1,000 studios open worldwide, Club Pilates has proven its ability to thrive in diverse markets and communities across the globe.
When you invest in a Club Pilates franchise, you’re not starting from scratch. You gain access to a complete end-to-end system, including site selection, studio build-out, instructor training, marketing, and ongoing operational support. Our franchisees come from a wide range of backgrounds — many with no prior fitness or business ownership experience. While knowledge of health or wellness can be an advantage, the most important qualities are a can-do attitude and a strong work ethic.
Owning a Club Pilates studio is more than a business opportunity. It’s a chance to bring empowering Pilates to your community, inspire healthier lifestyles, and be part of one of the fastest-growing sectors in the world: boutique health and wellness. As a franchise owner, you’ll lead your team, drive membership growth, and ensure your studio delivers an exceptional member experience. You’ll also engage with your community and work alongside our head office team on marketing, campaigns, and growth strategies. Backed by the strength of the Club Pilates brand and ongoing expert support, you’ll be equipped to build and grow a thriving studio.
Marketing support
Your marketing journey begins the moment your LOI is signed. With tailored support and national campaigns, we’ll help you build awareness, generate leads, and drive strong studio momentum from day one.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Skills
Our franchisees come from all walks of life and many different careers. While a fitness background can be helpful, it’s not essential — what matters most is having a can-do attitude, a strong work ethic, and the drive to make the most of the resources and support we provide.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2007
Year Franchising Commenced
2021
History
Now franchising across major metropolitan and capital cities in Australia and New Zealand.
Club Pilates was founded in 2007 with a vision to make Pilates more accessible, approachable, and welcoming for everyone. Since then, we've opened over 1,000 studios worldwide. In Australia, we secured the master franchise agreement in 2021 and proudly opened our first studio in Sippy Downs, Queensland.
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