Club Pilates

Own a Franchise with the World’s Largest Pilates Brand

Club Pilates is the world’s largest Pilates brand and one of the fastest-growing names in boutique fitness. With over 1,000 studios worldwide and a rapidly expanding network across Australia, Club Pilates has established itself as a leading provider of Reformer Pilates that’s suitable for every body—regardless of age or fitness level. Each studio fosters a supportive, close-knit community where members feel welcomed, challenged, and inspired.

Since launching in Australia in 2021, we’ve built a strong and growing presence nationwide, with 30 studios already open and 60 additional territories sold across the country. With demand continuing to rise, we are looking to expand further across Australia while also offering franchise opportunities in New Zealand, giving new partners the chance to join this global success story from the ground up.

The Club Pilates Difference

Club Pilates offers far more than traditional Reformer Pilates classes. Our programming features 9 unique class types that range from beginner-friendly Foundations sessions to high-energy Cardio Sculpt formats, as well as specialised classes like Control, Suspend, and Center + Balance. With progressive levels, members can always find the right challenge and continue advancing their practice, keeping them motivated and engaged.

We also incorporate a variety of specialised equipment to elevate the experience. Alongside the Reformer, members train with the EXO Chair, Springboard, and TRX suspension system, creating dynamic workouts that target strength, stability, balance, and flexibility in new and exciting ways.

Beyond the workout, each Club Pilates studio builds a welcoming, close-knit community. Members are supported not only by expert instructors but also by a culture of connection and encouragement. This sense of belonging drives loyalty and retention, making studios more than just places to exercise—they become spaces where people feel inspired to move, grow, and thrive together.

This powerful combination of class variety, innovative equipment, and community connection ensures members stay engaged long-term, while franchise partners benefit from a membership-based model that provides consistent, recurring revenue.

Why Invest in Club Pilates?

When you invest in a Club Pilates franchise, you’re backed by Boutique Fitness Studios (BFS), the exclusive master franchise partner for Club Pilates, CycleBar, StretchLab, and Rumble across Australia and New Zealand.

BFS offers end-to-end expertise that makes franchise ownership straightforward and scalable. In addition, BFS leverages the global resources of Xponential Fitness in the US (the largest boutique fitness franchisor worldwide) along with the local strength of Viva Leisure in Australia, ensuring franchise partners benefit from both international best practice and on-the-ground industry leadership.

Key Benefits of Franchising with Club Pilates & BFS

Global Brand Recognition – Leverage the credibility and momentum of the world’s largest Pilates brand.

Comprehensive Training & Support – Gain in-depth initial training and ongoing education in operations, sales, and team leadership.

Real Estate – Our real estate experts support you from site selection to lease negotiation, ensuring you secure the ideal location for long-term success.

Construction & Design – We’ll manage the full buildout process, including layouts, construction, and the integration of interior design, music, and technology to create an elevated studio experience.

Membership Sales – From pre-sale through Grand Opening and beyond, benefit from ongoing sales training, strategic support, and monthly calls to build and sustain a strong member base.

Studio Recruitment – We’ll help you build a high-performing team by assisting with the recruitment of qualified instructors, general managers, and front-of-house staff aligned with your brand and culture.

Marketing – Your marketing journey begins the moment your LOI is signed. With tailored support and national campaigns, we’ll help you build awareness, generate leads, and drive momentum from day one.

Start Your Franchise Journey Today

With a strong and growing presence across Australia and new opportunities launching in New Zealand, now is the perfect time to invest in Club Pilates. Backed by BFS, Xponential Fitness, and Viva Leisure, you’ll have the training, resources, and expertise to set your business up for success.

Take the first step towards owning a Pilates franchise with the world’s largest brand. Enquire today and be part of the next chapter of Club Pilates growth.