Summary
A rare opportunity to relaunch with our new cafe format at Northland. A well established location that has a long history with the centre lets you hit the ground running with our successful new model.
Royalties
3% of gross
Marketing Fees
0% of net
Location Details
Northland Shopping Centre, 2-50 Murray Rd, Preston VIC 3072
Located in a prime location within the fresh food section of the areas leading shopping centre anchored by Woolworth.
About the Opportunity
A rare and exciting opportunity has arisen for a customer centric businessperson to open their own Ferguson Plarre’s Bakehouse in a new shopping center in the heart of Bannockburn, approximately 25km northwest from Geelong.
The surrounding areas of this shopping center is experiencing high population growth and this new neighborhood center will be anchored by Woolworths, BWS and local retailers.
Come and be part of the Ferguson Plarre network where food is what we’re famous for and whether it’s sweet or savoury, our award-winning products keep our guests coming back for generations. Our bakers are the best in the business and use quality Australian ingredients to craft celebration cakes, savouries, and sweet treats you and your guests will love.
Marketing support
.Ferguson Plarre has a dedicated in-house Marketing Team resourced with expert marketers, digital specialists, and designers, providing full marketing support for your store with no additional marketing fees.
The team manages all aspects of our brand, major advertising campaigns, loyalty programs, product launches, point of sale materials, our e-commerce offering and social media platforms. They’ll also work with you and your Business Support Manager to develop your very own local area marketing plan
Training provided
Our award-winning Training Team will guide you through a comprehensive 4-week training program where you will learn everything you need to successfully operate a Ferguson Plarre store.
We’ll teach you how to use of our point-of-sale system, how to order products, the selection and management of staff, customer service, food safety, the fundamentals of being a brilliant barista and much more.
At the end of your training a dedicated Business Support Manager will continue to work closely with you to ensure your business is a success.
Skills
You will need to be enthusiastic, motivated, community minded and have a passion for customer service. As a business owner you must demonstrate sound communication and leadership skills, love working with people and be able to manage teams. You’ll need to problem solve, follow a proven business model, understand financials, and be prepared to drive marketing initiatives that allow you to grow sales and profitability.
One thing you won’t need to worry about is baking, we deliver fresh, award-winning products to your store each day.
Length of Agreement
The length of the franchise agreement with be determined by the length of premise lease.
No Royalty Fee
No Marketing Fee
Our support includes:
• Marketing
• Operations
• Product Development
• Projects
• Purchasing / Supply
• Property
• Human Resources
• Information Services
• Finance
• Training
Year Business Established
1901
Site locations
80
History
Ferguson Plarre’s Bakehouse is a family owned and operated business with a proud baking history dating back to the 1800s. With 120 years of continued customer loyalty and over 85 stores, we are one of the most loved and well-known bakery chains in Victoria and we’re continuing to grow. The Plarre family delight in serving up little moments of joy for millions of Australian families each year and continue to embrace their forefather's commitment to quality products, service, and innovation.
Awards
Ranked #1 Food Franchise by Topfranchise in 2017, 2018, 2019 & 2020. Top 10 Franchise in Australia by Topfranchise every year since 2013. The Origin Gold Banksia Award for excellence in sustainability. 100s of awards for our pies, cakes, and sweet treats
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