Summary
Burger Urge is a bold, values-led brand built on quality and integrity. We partner with Franchisees who care about doing things properly, a brand that stands for great burgers done right.
Royalties
7% of net
Marketing Fees
3% of net
Location Details
New Burger Urge venue in Wagga Wagga, located in the high-profile Sturt Mall with excellent visibility and foot traffic, offering a standout opportunity for an owner-operator.
About the Opportunity
This is an exciting opportunity to establish a brand-new Burger Urge venue in the heart of Wagga Wagga, with the right Franchise Partner to lead it from day one and build a standout local business. This is a greenfield opportunity for an owner-operator ready to launch, lead, and grow a venue with strong brand foundations and proven systems behind it.
The proposed site is located within Sturt Mall, a high-profile retail destination in the Wagga Wagga CBD, offering excellent exposure, strong pedestrian traffic, and proximity to key retailers, offices, and services. The location provides a solid platform to capture consistent daytime and evening trade while embedding the brand into the local community.
Wagga Wagga is one of Australia’s strongest regional centres, underpinned by defence, education, healthcare, agriculture, and government services. With a large student population, major hospitals, a regional university campus, and a stable workforce, the city offers year-round demand and long-term growth potential.
This opportunity is ideally suited to a hands-on Franchise Partner who wants to be involved, lead from the front, and establish Burger Urge as a destination venue in Wagga Wagga. With full training, operational support, and the backing of a growing national brand, this is a chance to build something from the ground up and make it your own.
Marketing support
Marketing contributions received from all Franchise Partners are used to fund national brand building and promotional campaigns. This covers brand marketing, local area marketing support, point of purchase materials, integrated marketing campaigns, public and media relations and new product innovation. Burger Urge provides its Franchise Partners the opportunity to apply their marketing contributions for Local Area Marketing initiatives such as sport club sponsorships, out of home advertisements and targeted digital offers.
Training provided
Prior to settlement, Franchise Partners complete our comprehensive 8-week Management Training Program. This program is designed to prepare partners for ownership and covers professionally developed systems and procedures across operations, food safety, people management, financial control, compliance, and local marketing. It ensures each Franchise Partner has the skills, knowledge, and confidence required to operate a successful Burger Urge business from day one.
Skills
Previous food industry experience is not essential. What is critical is a full-time commitment to actively lead and operate your Burger Urge business. Franchise Partners are expected to be hands-on and accountable. Our operations team provides structured, ongoing training, coaching, and performance support for Franchise Partners, managers, and staff, reinforcing operational standards, financial discipline, compliance, and continuous improvement across the business.
Length of Agreement
5yrs + 5yrs (at the discretion of Burger Urge)
Year Business Established
2007
Year Franchising Commenced
2012
Site locations
30
History
From a hole-in-the-wall on Brunswick Street in Brisbane’s Fortitude Valley, Burger Urge has grown into one of Australia’s most popular and highly regarded burger brands.
Over the past 18 years, we’ve become a strong force in the food retail sector.
With 30 restaurants across QLD, NSW, VIC and NT, we’re always on the lookout for motivated people to join our expanding franchise network.
We welcome your interest and look forward to exploring this exciting opportunity with you in greater detail.
Awards
Burger Urge has won numerous national awards in the franchising and marketing space.
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