Summary
Burger Urge is a bold, values-led brand built on quality and integrity. We partner with Franchisees who care about doing things properly, a brand that stands for great burgers done right.
Royalties
7% of net
Marketing Fees
3% of net
Location Details
Bendigo is a major regional city in central Victoria, approximately 150 km north-west of Melbourne. It has a strong and diverse economy supported by healthcare, education, retail, government services and gold-era tourism.
About the Opportunity
This is an exciting opportunity to establish a new Burger Urge venue in Bendigo. We are seeking a driven Franchise Partner to lead the venue from day one and build a strong, community-connected business. This greenfield opportunity suits a hands-on owner-operator ready to launch, lead and grow with the backing of proven systems and a recognised national brand.
The proposed site forms part of a quality retail precinct positioned to capture consistent daily traffic, supported by major national anchors and strong exposure to surrounding residential growth. The location offers an excellent platform for reliable daytime trade, family dining and repeat local visitation.
Bendigo is one of regional Victoria’s strongest performing centres, underpinned by healthcare, education, government services and retail. With a growing population and established infrastructure, the city provides a stable and expanding customer base ideal for a high-quality QSR offer.
This opportunity suits a Franchise Partner who wants to be present, lead from the front and embed Burger Urge within the local community. With comprehensive training, operational support and the strength of a growing national network, this is a genuine opportunity to build a sustainable business from the ground up.
Marketing support
Marketing contributions received from all Franchise Partners are used to fund national brand building and promotional campaigns. This covers brand marketing, local area marketing support, point of purchase materials, integrated marketing campaigns, public and media relations and new product innovation. Burger Urge provides its Franchise Partners the opportunity to apply their marketing contributions for Local Area Marketing initiatives such as sport club sponsorships, out of home advertisements and targeted digital offers.
Training provided
Prior to settlement, Franchise Partners complete our comprehensive 8-week Management Training Program. This program is designed to prepare partners for ownership and covers professionally developed systems and procedures across operations, food safety, people management, financial control, compliance, and local marketing. It ensures each Franchise Partner has the skills, knowledge, and confidence required to operate a successful Burger Urge business from day one.
Skills
Previous food industry experience is not essential. What is critical is a full-time commitment to actively lead and operate your Burger Urge business. Franchise Partners are expected to be hands-on and accountable. Our operations team provides structured, ongoing training, coaching, and performance support for Franchise Partners, managers, and staff, reinforcing operational standards, financial discipline, compliance, and continuous improvement across the business.
Length of Agreement
5yrs + 5yrs (at the discretion of Burger Urge)
Year Business Established
2007
Year Franchising Commenced
2012
Site locations
30
History
From a hole-in-the-wall on Brunswick Street in Brisbane’s Fortitude Valley, Burger Urge has grown into one of Australia’s most popular and highly regarded burger brands.
Over the past 18 years, we’ve become a strong force in the food retail sector.
With 30 restaurants across QLD, NSW, VIC and NT, we’re always on the lookout for motivated people to join our expanding franchise network.
We welcome your interest and look forward to exploring this exciting opportunity with you in greater detail.
Awards
Burger Urge has won numerous national awards in the franchising and marketing space.
Connect with us