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Summary
Mickleham is a fast-growing family suburb in Melbourne’s north, offering strong demand for celebration cakes and desserts within an expanding residential community.
About the Opportunity
Mickleham presents an exciting opportunity for a new The Cheesecake Shop franchise, positioned within one of Victoria’s fastest-growing residential corridors. With significant population growth, ongoing housing developments, and a strong influx of young families, Mickleham offers the perfect environment for a premium dessert destination to thrive.
Strategically located in Melbourne’s northern growth corridor, the area continues to experience increasing demand for convenient celebration and specialty food options. As more families settle into the community, the demand for birthday cakes, celebration desserts, and quality sweet treats continues to rise. The proposed location benefits from excellent accessibility, expanding infrastructure, and proximity to major residential estates, schools, shopping centres, and community hubs. With limited direct competition in the specialty cake and dessert category, franchise partners have the opportunity to establish a strong local presence and become the go-to destination for celebrations and everyday indulgence.
Mickleham’s family-oriented demographic aligns perfectly with The Cheesecake Shop’s core customer base, offering consistent demand throughout the year for birthdays, gatherings, corporate events, and seasonal celebrations. Combined with the strength and recognition of The Cheesecake Shop brand, this location provides an outstanding opportunity for motivated franchise partners looking to build a successful business in a rapidly expanding community.
Marketing support
Franchisees contribute 3% of their sales turnover to the National Marketing Fund which is managed by our specialist marketing team. Our dedicated team of Franchise Business Coaches also assist franchisees with their local in store marketing calendars
Training provided
As a two time winner of the FCA Franchisor of the Year award, you can be sure The Cheesecake Shop's training programme is one of the best.The Cheesecake Shop provides a 3 week full time training course at our dedicated training facility in Sydney. During the course we teach you how to make Australia's yummiest deserts and how to operate the Cheesecake Shop franchise system. A further two weeks of part time in-store training assists new franchisees to settle into the rhythm of their new business
Skills
Our cakes are made from easy to follow recipes. You don’t need to be a baker or have any trade qualifications, its so straightforward any one can learn to bake our fabulous range of cheesecakes, tortes and mudcakes.
Length of Agreement
The Franchise Agreement has a term of 7 years
Year Business Established
1991
Year Franchising Commenced
1993
Site locations
220
History
The Cheesecake Shop was founded by brothers Warwick and Robert Konopacki in 1991. From humble beginnings in the back blocks of Sydney’s inner western suburb of Rozelle, the brothers Konopacki baked delicious cakes fashioned from’ Mamuska’, their Polish mother’s, traditional recipes. Robert had entrepreneurial flair and experience in food while Warwick, a clinical psychologist by trade, documented recipes and procedures. In 1993 the first of 200 franchised stores opened in Baulkham Hills.
Awards
- Winner of the Franchise Council of Australia's 2020 Established Franchisor of the Year award
- Recognized by FRANdata, an independent entity, as its very first 5 star rated food franchise
- Holder of preferred franchise status with the ANZ Bank
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