You might also like...
Rates are reducing. Consumer spending increasing. Good time to invest with Gami
Summary
Caulfield is a well-established Melbourne suburb with strong foot traffic, a vibrant café culture, and high demand for premium celebration cakes and desserts.
About the Opportunity
Caulfield presents an outstanding opportunity for a The Cheesecake Shop franchise, located within one of Melbourne’s most well-established and highly connected suburbs. Known for its vibrant community, strong local economy, and diverse demographic mix, Caulfield offers the ideal environment for a premium dessert and celebration cake business to thrive.
Positioned in Melbourne’s south-east, Caulfield benefits from consistent foot traffic, excellent public transport connectivity, and close proximity to major shopping precincts, schools, universities, medical facilities, and residential communities. The suburb attracts a broad customer base including families, students, professionals, and long-term residents, creating year-round demand for celebration cakes, desserts, and convenient gifting options.
Caulfield’s strong café and food culture aligns perfectly with The Cheesecake Shop brand, as consumers in the area actively seek high-quality food experiences and premium dessert offerings. The suburb’s affluent demographic and busy lifestyle market also support strong spending on birthdays, family gatherings, corporate events, and special occasions — all key drivers for The Cheesecake Shop’s product range.
In addition, the area’s established residential density and ongoing surrounding development provide franchise partners with both immediate customer access and long-term growth potential. With excellent visibility opportunities and access to a loyal local customer base, Caulfield offers the chance to build a strong and sustainable business backed by the trusted reputation of The Cheesecake Shop brand.
For motivated franchise partners, Caulfield represents a premium location with strong community engagement, consistent consumer demand, and exceptional potential for long-term business success.
Marketing support
Franchisees contribute 3% of their sales turnover to the National Marketing Fund which is managed by our specialist marketing team. Our dedicated team of Franchise Business Coaches also assist franchisees with their local in store marketing calendars
Training provided
As a two time winner of the FCA Franchisor of the Year award, you can be sure The Cheesecake Shop's training programme is one of the best.The Cheesecake Shop provides a 3 week full time training course at our dedicated training facility in Sydney. During the course we teach you how to make Australia's yummiest deserts and how to operate the Cheesecake Shop franchise system. A further two weeks of part time in-store training assists new franchisees to settle into the rhythm of their new business
Skills
Our cakes are made from easy to follow recipes. You don’t need to be a baker or have any trade qualifications, its so straightforward any one can learn to bake our fabulous range of cheesecakes, tortes and mudcakes.
Length of Agreement
The Franchise Agreement has a term of 7 years
Year Business Established
1991
Year Franchising Commenced
1993
Site locations
220
History
The Cheesecake Shop was founded by brothers Warwick and Robert Konopacki in 1991. From humble beginnings in the back blocks of Sydney’s inner western suburb of Rozelle, the brothers Konopacki baked delicious cakes fashioned from’ Mamuska’, their Polish mother’s, traditional recipes. Robert had entrepreneurial flair and experience in food while Warwick, a clinical psychologist by trade, documented recipes and procedures. In 1993 the first of 200 franchised stores opened in Baulkham Hills.
Awards
- Winner of the Franchise Council of Australia's 2020 Established Franchisor of the Year award
- Recognized by FRANdata, an independent entity, as its very first 5 star rated food franchise
- Holder of preferred franchise status with the ANZ Bank
Connect with us