Summary
StretchLab delivers personalised assisted stretching for every body—boosting mobility, recovery, and wellbeing.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
StretchLab is the assisted stretching franchise redefining how people move, recover, and feel. Founded in 2015 with one clear goal — to help people move better through the power of assisted stretching — StretchLab has quickly become the leading brand in this fast-growing wellness category.
While assisted stretching might feel like a new concept to the mainstream, and especially in Australia, it’s long been a proven method of recovery for elite athletes. StretchLab’s mission is to bring those same benefits to the masses — appealing to a wide range of people: from competitive athletes wanting to optimise performance, to those looking to speed up recovery, individuals managing mobility or flexibility challenges, or simply anyone who wants to feel and move better.
Every session is personalised and professional, led by our Certified Flexologists™ with backgrounds including personal training, massage, physical therapy, and other health and wellness disciplines. Whether one-on-one or in small group formats, StretchLab delivers safe, targeted, and highly effective stretching designed to improve flexibility, increase range of motion, reduce muscle tension, and support recovery for every body.
Studios provide a welcoming, supportive environment where wellbeing comes first. Using our innovative MAPs technology to assess how your body is moving, sessions are tailored to each member’s goals and adapt as their mobility and lifestyle evolve—creating lasting results and a motivating experience that keeps members coming back.
Now expanding across Australia and New Zealand, StretchLab offers franchise opportunities for those ready to lead in the booming wellness space with a proven, scalable business model. As part of the Boutique Fitness Studios family, you’ll receive complete support: site selection, studio build-out, Flexologist recruitment and training, marketing, sales, and ongoing operational guidance.
Owning a StretchLab studio is more than a business venture. It’s your chance to empower healthier communities, transform lives, and be part of one of the fastest-growing movements in boutique wellness today.
Marketing support
Your marketing journey begins the moment your LOI is signed. With tailored support and national campaigns, we’ll help you build awareness, generate leads, and drive strong studio momentum from day one.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Skills
Our franchisees come from all walks of life and many different careers. While a fitness background can be helpful, it’s not essential — what matters most is having a can-do attitude, a strong work ethic, and the drive to make the most of the resources and support we provide.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2017
Year Franchising Commenced
2021
History
Founded in 2015 in Venice, California, StretchLab was created to help people move better and live healthier. From three studios in Los Angeles, it quickly grew into the leading assisted stretching brand, welcoming all ages and fitness levels to experience improved mobility, recovery, and wellbeing. In 2021, Boutique Fitness Studios acquired the master franchise rights from Xponential Fitness, bringing StretchLab to Australia and New Zealand, with 20+ studios now open nationwide.
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