Summary
StretchLab delivers personalised assisted stretching for every body—boosting mobility, recovery, and wellbeing.
Location Details
Studios available in metropolitan cities across Australia. Our dedicated construction and leasing team work closely with franchisees to secure the perfect site—ensuring the right size, maximum signage and visibility, and a reasonable rent.
About the Opportunity
Founded in 2015, our mission is simple: help people move better through the power of assisted stretching.
What started as recovery for elite athletes is now for everyone — from competitive athletes to everyday people wanting faster recovery, better mobility, or simply to feel their best.
Each session is led by Certified Flexologists™ (with backgrounds in training, massage, and therapy) and tailored to your goals using our MAPs body assessment tech. Whether one-on-one or small group, the benefits are clear: improved flexibility, increased range of motion, reduced tension & lasting results.
Studios offer a welcoming, supportive space where wellbeing comes first. And now, StretchLab is expanding across Australia & New Zealand — offering franchise opportunities with full support in site selection, training, marketing & operations.
Owning a StretchLab studio means more than business. It’s a chance to empower communities, transform lives & lead in one of the fastest-growing wellness movements today.
Marketing support
From day one, you’ll receive 1:1 support, personalised training, and a Local Area Marketing plan built for your studio.
We’ll equip you with a full asset library, best-in-class creative, and approved agency partners to execute campaigns with ease—plus national programs that drive awareness and leads across Australia and New Zealand.
With ongoing guidance, integrated campaigns, and localised strategies, you’ll have the tools to grow membership, build community, and create studio momentum from the start.
Training provided
We offer complete franchise support — from build-out and training to marketing and daily operations — giving you the tools and confidence to grow a strong, sustainable fitness business.
Skills
Our franchisees come from all walks of life and many different careers. While a fitness background can be helpful, it’s not essential — what matters most is having a can-do attitude, a strong work ethic, and the drive to make the most of the resources and support we provide.
Length of Agreement
10 year agreement plus 5 years option to extend and another 5 year option to extend.
Year Business Established
2017
Year Franchising Commenced
2021
History
Founded in 2015 in Venice, California, StretchLab was created to help people move better and live healthier. From three studios in Los Angeles, it quickly grew into the leading assisted stretching brand, welcoming all ages and fitness levels to experience improved mobility, recovery, and wellbeing. In 2021, Boutique Fitness Studios acquired the master franchise rights from Xponential Fitness, bringing StretchLab to Australia and New Zealand, with 20+ studios now open nationwide.
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