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Summary
Join one of Australia’s most recognised workwear & safety brands with a proven business model, strong B2B client base, exclusive territory opportunities, a unique blend of retail and corporate sales
Location Details
Bankstown
The Bankstown region is one of Sydney’s fastest-growing and most diverse commercial hubs, with a strong presence of trades, construction, manufacturing, and small-to-medium businesses—making it an ideal location for a workwear and safety business.
About the Opportunity
Workwear, safety equipment, footwear, and corporate uniforms are not discretionary purchases—they are essential across almost every industry. From construction, trades, and manufacturing through to healthcare, logistics, and corporate sectors, businesses must equip their workforce every day. This creates consistent, ongoing demand and positions the workwear and safety sector as one of the most resilient and reliable in Australia.
Hip Pocket Workwear & Safety is one of Australia’s most recognised and trusted brands in this space, with a national network of over 60 locally owned stores. Built on more than 30 years of proven performance, the business combines the strength of a national brand with the flexibility and community connection of local ownership.
What sets Hip Pocket apart is its dual revenue model. Franchise Partners benefit from both retail sales and the ability to build long-term B2B relationships with local businesses. Corporate accounts—supplying uniforms, PPE, and safety solutions to entire workforces—create repeat business, larger transaction values, and long-term revenue stability that traditional retail alone cannot deliver.
The model is further strengthened by value-added services such as garment decoration, corporate uniform programs, and team fit-outs, allowing Franchise Partners to offer complete solutions and build deeper customer relationships.
You are not starting from scratch. You are stepping into a business system that has been refined over decades, with established supplier relationships, strong buying power, and access to leading brands across workwear, footwear, PPE, and industrial safety products. Stores are designed for operational simplicity, efficiency, and scalability, allowing you to tailor your business to local market demand.
Hip Pocket operates in a sector driven by regulation, workforce growth, and ongoing infrastructure and industry demand. When economic conditions fluctuate, worksites still operate and safety standards remain—ensuring continued need for the products and services you provide.
This is more than a retail opportunity. It is a chance to build a business with multiple revenue streams, strong community ties, and long-term growth potential.
If you are motivated, relationship-driven, and ready to back yourself with a proven system and a trusted national brand, Hip Pocket offers a genuine opportunity to build a valuable, sustainable business in your local market.
Marketing support
Hip Pocket provides strong national marketing to build brand awareness and drive customers to your store, supported by targeted local area marketing to engage your community. You’ll have access to professionally designed campaigns, digital tools, and Marketing Central—our easy-to-use platform with ready-made templates. Our B2B marketing support helps you approach local businesses, generate leads, and build long-term corporate accounts, while our website works as a 24/7 lead generator directing customers to your store.
Training provided
Hip Pocket provides comprehensive training covering store operations, product knowledge, B2B sales, inventory systems, and team management—equipping you to run your business with confidence from day one. Ongoing support includes a dedicated Franchise Manager, business coaching, mentoring, and access to “Learning Central,” our online training platform, ensuring you continue to grow long after opening. You’ll also benefit from proven systems and a supportive national network.
Skills
We’re seeking motivated individuals with strong people and communication skills who enjoy building relationships and working with customers. A background in sales, retail, trades, or business is beneficial but not essential. You’ll need commercial awareness, a hands-on approach, and the drive to build local B2B relationships. Leadership and team management skills are also important, along with the discipline and commitment to grow a successful business.
Length of Agreement
Five Years
Year Business Established
1993
Year Franchising Commenced
1993
Site locations
54
History
With more than 70 years of family history in the retail industry, Hip Pocket Workwear & Safety is now one of the fastest growing destination retailers of Workwear and Safety in Australia.
As we have grown so has our range of products and services, giving the Hip Pocket Workwear & Safety group one of the largest product portfolios in the industry. Since 1993, Hip Pocket has opened in a further 50+ stores across Australia with a great range of excellent territories still available
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