Summary
Listen To Your Body is a Group Fitness model specialising in Personalised workouts. LTYB has 23 Franchises and growing.
Royalties
8% of gross
Marketing Fees
$0 pa
Location Details
Karrinyup
The Karrinyup territory is a strong area with solid property for lease opportunities.
About the Opportunity
LTYB recruit 2 types of owners.
1. Motivated Personal Trainers who want to step up and own a Fitness studio.
2. Business minded people with a passion for Fitness.
Both models are proven.
LTYB stand out in a crowded market as we offer an individualised approach to training which attracts the inactive market. Many LTYB studios have been high performers through saturated markets.
A standard LTYB studio has strong profit levels, close to 200 members per month, constant lead flow and high retention. The Network average in last month’s reporting was 98.9% month on month weekly membership retention.
Top 5 ranked LTYB Studios have 250+ members per month and execute 500+ workouts per week.
The average studio costs approx. $120K-$160K to set up, approximately $250K a year to run and many studios hit $400K per year with multiple between $450K-$500K.
If you are motivated to own your own Fitness studio and this sounds exciting to you, please drop an enquiry to book a discovery call and discuss our 7-step process to open a LTYB.
Marketing support
As a LTYB Owner, you receive all the marketing support required to run a profitable studio.
Listen To Your Body Owners have all the resources to drive the leads to your studio through your LAMP (local area marketing plan) and LTYBHQ NMP. (National Marketing Plan)
Potential Franchise Owners get access to our Lead Generation and Marketing Plans during the application process.
Training provided
LTYB have developed many training tools over the years to provide the best opportunity for success.
Your learning journey starts off with our comprehensive Franchisee Induction Program which gives you all the confidence you need to open successfully.
However, training doesn’t, stop there, we provide 3 Quarterly upskilling sessions and weekly education and of course an epic Annual Conference which drives huge learnings.
Skills
There are four success drivers to run a high performing LTYB studio:
- Elite Training service
- Sales Skills
- People Management
- Business Management
We provide full support to achieve these 4 drivers, although any prior experience is an advantage.
Length of Agreement
5 x 5
Year Business Established
2004
Year Franchising Commenced
2014
Site locations
20
History
Launched in 2001 by current CEO and Founder, Ben Fletcher, LTYB was originally a 1 on 1 PT business.
The model transformed into a Group Personal Training model, where each member is individually trained to their fitness level and abilities.
Today we have 20 locations, more in the pipeline, over 70 trainers, thousands of members, with aspirations to expand both nationally and internationally.
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