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Summary
Listen To Your Body is a Group Fitness model specialising in Personalised workouts. LTYB has 23 Franchises and growing.
Royalties
8% of gross
Marketing Fees
$0 pa
Location Details
Applecross
The Applecross area is one of the strongest areas of Perth. Canning Highway presents many property opportunities.
About the Opportunity
LTYB recruit 3 types of owners.
1. Motivated Personal Trainers who want to step up and own a Fitness studio.
2. Business minded people with a passion for Fitness.
3. Ambitious Business minded people with business plans to own multiple studios.
All 3 models are proven.
LTYB stand out in a crowded market as we offer an individualised approach to training which attracts the inactive market. Many LTYB studios have been high performers through saturated markets. We attract the 45+ market who will not join a gym and won't keep up in mass group circuit studios.
As a LTYB Franchise owner, you have access to world class programming via our sophisticated tech, proven sales systems tens of thousands of times over, elite marketing to generate high volumes of leads, the support of the Head Office on hundreds of systems and process to run your business and a dedicated Business Management team in your corner to help you achieve your busines targets.
A standard LTYB studio has strong profit levels, close to 200 members per month, constant lead flow and high retention. The Network average in last month’s reporting was 98.9% month on month weekly membership retention.
Top 5 ranked LTYB Studios have 250+ members per month and execute 500+ workouts per week.
The average studio costs approx. $120K-$160K to set up, approximately $250K a year to run and many studios hit $400K per year with multiple between $450K-$500K and 2 in the $500K club for a GP of close to $275K.
If you have a passion for fitness, motivated to change people's lives through health and fitness, you would like to bring a Fitness studio to your community and you are willing to learn, listen, follow systems and work hard to run a profitable business, we would love to hear from you.
We only take on Franchise Owners who we think will be successful because your success is our success.
If this is of interest, feel free to drop an enquiry.
Marketing support
As a LTYB Owner, you receive all the marketing support required to run a profitable studio.
Listen To Your Body Owners have all the resources to drive leads to your studio through your LAMP (local area marketing plan) and LTYBHQ NMP. (National Marketing Plan)
LTYB generate tens of thousands of leads a year through multiple strategies/campaigns, however the systems to nurture leads, our sales process and training support to execute has been refined for years. Franchise owners have the tools to have an elite sales and marketing game.
Training provided
LTYB have developed many training tools over the years to provide the best opportunity for success.
Your learning journey starts off with our comprehensive Franchisee Induction Program which gives you all the confidence you need to open successfully.
However, as a Franchise Brand, we have training and education weekly, quarterly site visits, monthly educational zooms, an epic Annual conference and have a team of training and performance specialist.
LTYB High performers focus on continued learning and development.
Skills
There are four success drivers to run a high performing LTYB studio:
- Elite Training service
- Sales Skills
- People Management
- Business Management
We provide full support to achieve these 4 drivers, although any prior experience is an advantage.
Length of Agreement
5 x 5
Year Business Established
2004
Year Franchising Commenced
2014
Site locations
20
History
2001- Ben Fletcher Personal Training launches as a business in Ascot Vale.
2004- Ben has 4 trainers and launches the brand Listen To Your Body
2007- LTYB has 17 staff, 5 divisions and an exclusive contract out of a 6000 member gym.
2008- The brand re-models to an industry first Group Personalised training models
2008- The first studio opens in Strathmore, Victoria
2012- After 3 years of testing and epic performance, the brand Franchised.
2024- 23 Franchises, HQ Studio, close to 80 staff, thousands of members and growing.
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