Summary
LTYB is an established Individualised Group Personal Training model specialising in tailored workouts. We are recruiting motivated Franchise Owners who have the drive to impact their local community.
Royalties
8% of gross
Marketing Fees
$0 pa
Location Details
Eltham
The Eltham Territory is a strong territory within reasonable proximity of other high performing LTYB Studios. With a catchment of 30,000+ and a strong demographic profile, this area is ripe for a high performing studio.
About the Opportunity
LTYB are recruiting motivated Trainers or Business minded Owners who have a passion for fitness and health to join our growing Franchise Network.
LTYB stand out in a crowded market as we offer an individualised approach to training which attracts the inactive market.
A standard LTYB studio averages 27% profit, has 190 members per month, has a constant lead flow and needs 100-110 members to breakeven.
Top 5 ranked LTYB Studios have 250+ members per month and execute 500+ workouts per week.
The last 2 Studio opens were profitable by week 5 and achieved 200 members by the end of month 2, with one studio capping memberships due to being full with 300 members, a full ROI within 4 months and 60% GP.
If you are motivated to own your own Fitness studio and this sounds excitng to you, please drop an enquiry to book a discovery call.
Marketing support
As a Franchisee, you receive all the marketing support required to run a strong studio.
The average LTYB Studio receives over 1000 leads per year through many platforms inc Social Media ads, website enquiries, Brand campaigns, referrals, Google and multiple other platforms.
As a franchisee, you get access to all resources to drive the leads to your studio through your LAMP (local area marketing plan) and LTYBHQ NMP. (National Marketing Plan)
Training provided
Over the years, we have refined our Franchisee Induction program to provide a clear, thorough learning approach that accelerates your learning. The faster you master these systems and processes, the faster you will grow.
Key features of this program are:
- Sales Training
- Local Area Marketing training
- Session delivery
- Compliance
- Software and technology training
- Staff Recruitment and management
- Finance Management
+ much more
LTYB HQ also provides weekly education and up-skilling to the entire network.
Skills
There are four success drivers to run a high performing LTYB studio:
- Strong PT Team
- Sales Skills
- People Management
- Business Management
We provide full support to achieve these 4 drivers, although any prior experience is an advantage.
Length of Agreement
5 x 5
Year Business Established
2004
Year Franchising Commenced
2014
Site locations
17
History
Launched in 2001 by current CEO and Founder, Ben Fletcher, LTYB was originally a 1 on 1 PT business. The model transformed into a Group Personal Training model, where each member is individually trained to their fitness level and abilities. Today, we have 17 franchises in 5 states
across Australia, over 70 trainers, and over 10k+ members, with aspirations to
expand both nationally and internationally.
Connect with us