Lakelands Franchise - The Cheesecake Shop

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Summary

Set within the booming Lakelands Shopping Centre, this high-growth, family-focused hub delivers vibrant foot traffic, repeat customers and unbeatable exposure perfect for celebration sales success!

About the Opportunity

This brand new The Cheesecake Shop store will be positioned inside the busy Lakelands Shopping Centre — a modern retail hub servicing a rapidly expanding residential corridor. Surrounded by major retailers, supermarkets and specialty stores, the centre enjoys consistent daily foot traffic and strong community engagement, making it an ideal location for a celebration-focused brand.

The Cheesecake Shop is one of Australia’s most trusted dessert brands, established in 1991 and franchising since 1993. With over 200 stores nationally, the brand has built a loyal customer base built around celebrations, birthdays, milestones and everyday indulgence.



Marketing support

Franchisees contribute 3% of their sales turnover to the National Marketing Fund which is managed by our specialist marketing team. Our dedicated team of Franchise Business Coaches also assist franchisees with their local in store marketing calendars.

Training provided

As a two-time winner of the FCA Franchisor of the Year award, you can be sure The Cheesecake Shop's training programme is one of the best. The Cheesecake Shop provides a 3 week full time training course at our dedicated training facility in Sydney. During the course we teach you how to make Australia's yummiest deserts and how to operate the Cheesecake Shop franchise system. A further two weeks of part time in-store training assists new franchisees to settle into the rhythm of their new business.

Skills

Our cakes are made from easy to follow recipes. You don’t need to be a baker or have any trade qualifications, its so straightforward any one can learn to bake our fabulous range of cheesecakes, tortes and mudcakes.

Length of Agreement

The Franchise Agreement has a term of 7 years.

Year Business Established

1991

Year Franchising Commenced

1993

Site locations

220

History

The Cheesecake Shop was founded by brothers Warwick and Robert Konopacki in 1991. From humble beginnings in the back blocks of Sydney’s inner western suburb of Rozelle, the brothers Konopacki baked delicious cakes fashioned from’ Mamuska’, their Polish mother’s, traditional recipes. Robert had entrepreneurial flair and experience in food while Warwick, a clinical psychologist by trade, documented recipes and procedures. In 1993 the first of 200 franchised stores opened in Baulkham Hills.

Awards

- Winner of the Franchise Council of Australia's 2020 Established Franchisor of the Year award
- Recognized by FRANdata, an independent entity, as its very first 5 star rated food franchise
- Holder of preferred franchise status with the ANZ Bank

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