Summary
We have an existing site in Vic available which has come onto the market mid September due to unprecedented circumstances.
Royalties
8% of gross
Marketing Fees
$0 pa
Location Details
Hawthorn East
This location is in the strongest location we have on Camberwell road. The average house hold income is the strongest in our history. This business has traded here for 9 years.
About the Opportunity
This opportunity is very unique as the location and studio are very strong. The business has only come on the market due to some unfortunate circumstances.
The member base is incredibly passionate about LTYB Hawthorn and will welcome a new owner.
The new owner has the full support of the Franchise HQ who have a combined 40+ years experience in the industry.
The average cost for a studio set up is currently approx $200K, this site is ready, it is priced at $110,000 as the family of the owner are keen for the legacy to continue.
LTYBHQ have heavily discounted the Franchise Fee to support the family. There is a small training fee and operation set up as there will be 100+ hours injected into the training and induction.
The total $ required will be broken down into the following-
$110K Business sale
$10K Franchise Fee (usually $33K)
$30,000 Working cap minimum
$7,000 Tech upgrades
$23,000 Security bond
There is an option to sub lease a room, there is 14 month left on this term with an option and potentially an opportunity to re-negotiate.
Check out other information.
LTYB stand out in a crowded market as we offer an individualised approach to training which attracts the inactive market. Many LTYB studios have been high performers through saturated markets. We attract the 45+ market who will not join a gym and won't keep up in mass group circuit studios.
Many LTYB studio's have strong profit levels, close to 200 members per month, constant lead flow and high retention. The Network average in last month’s reporting was 95%+ month on month weekly membership retention.
Top performing LTYB Studios have 220+ members per month and execute 450+ workouts per week.
The average studio approximately $270K a year to run and many studios hit $400K -$550K+ per year.
This site cost around $250k and the owner was drawing $75K out.
What helps you succeed?
Passion for fitness
Motivated to change members lives through health and fitness
Motivated to bring a Fitness studio to your community
Willing to learn, listen, follow systems and work hard
We only take on Franchise Owners who we think will be successful because your success is our success.
Our process is as follows:
1. We have a short alignment discussion informally
2. Due Diligence - we both execute a due diligence process
3. Franchise Application
4. LTYB Discovery Day
5. Franchise Agreement
6. Induction
If this is of interest, feel free to drop an enquiry.
Marketing support
Marketing a fitness business locally is critical for growth and success.
We have a National Marketing Plan (NMP) and you have a Local Area Marketing plan (LAMP).
The LAMP will be the most successful due to the direct cut through to the local community.
We partner with an Agency to run direct ad campaigns via Social media to drive leads.
As well as these campaigns, you will have multiple other ways to get leads and market your brand which we customise through the Franchise Induction program and ongoing.
Training provided
Learning, understanding and following LTYB tried, tested and proven systems and processes is the absolute key for success.
It starts with delivery of a dedicated LTYB Franchise Induction Program.
We then execute post open cross checks and further training.
Ongoing:
- 20 Network Training and development sessions per year
- Onsite 4 times per year
- Ongoing education updates
- Weekly news and education
- Individualised training plans
- National Annual Conference
Education and training never stops.
Skills
There are 4 success drivers at LTYB. The greater the skills in these areas, the greater chance of success.
Great Customer experience
Strong People management
Strong Business management
Ability to Sell Memberships
Most owners will be good at 3-4 of these drivers, however, the key is to have people in the right roles to strengthen these 4 drivers.
Owners don't need to be a trainer, however, they must learn how to train the team.
Through LTYB systems, processes and training, we train up owners to deliver in these 4 areas.
Length of Agreement
5 x 5
Year Business Established
2004
Year Franchising Commenced
2014
Site locations
19
History
2001- Ben Fletcher Personal Training launches as a business in Ascot Vale.
2004- Ben has 4 trainers and launches the brand Listen To Your Body.
2007- LTYB has 17 staff, 5 divisions and an exclusive contract out of a 6000 member gym.
2008- The brand re-models to an industry first Group Personalised training model.
2008- The first studio opens in Strathmore, Victoria.
2012- After 3 years of testing and epic performance, the brand Franchised.
2025- 19 Open, 80+ staff, thousands of members and growing.
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