Summary
Flexible Hours Strong ROI Hire for Baby we are looking for a super operator/Franchisee specializes providing essential baby equipment rentals to make parenting easier and travel more convenient.
Royalties
20% of net
Marketing Fees
$2,500 pa
Location Details
Joondalup
The Joondalup service region spans several northern suburbs across key postcodes. 6025 6026 6027 6028 6030 6065
About the Opportunity
Hire for Baby Joondalup is a specialised baby equipment hire service supporting local families, FIFO parents, travellers, and commercial partners across Perth’s northern suburbs. As part of Australia’s leading baby equipment hire network, the Joondalup branch provides a convenient and cost-effective alternative to purchasing items that are only needed short term.
The branch offers a comprehensive range of safety-checked equipment including capsules, car seats, strollers, portacots, highchairs, toys, and essential newborn items. All products are professionally cleaned, maintained, and prepared to meet strict Australian safety standards. Families also benefit from qualified car-seat installations and pram/car-seat cleaning services—perfect for busy parents, holiday visitors, and anyone needing reliable support.
As part of the national franchise system, the Joondalup branch enjoys strong brand recognition, proven systems, and ongoing training across safety, customer service, and product knowledge. Franchisees have access to marketing support, digital tools, national advertising, and a centralised booking system that drives repeat business across multiple branches.
Joondalup offers exceptional growth potential. The catchment spans the fast-growing northern corridor—including Joondalup, Currambine, Kinross, Iluka, Clarkson, Mindarie, Butler, Alkimos, Eglinton, and the expansive 6065 growth area. These suburbs are home to thousands of young families, new estates, and a steady stream of domestic and international travellers visiting coastal stays, holiday rentals, and short-term accommodation.
The region also includes a high volume of Airbnbs, hotels, serviced apartments, and coastal holiday homes, many requiring baby equipment at short notice. This creates strong opportunities for partnerships with property managers, hotels, relocation companies, travel agents, and tourism operators.
With a strong focus on safety, cleanliness, and exceptional service, Hire for Baby Joondalup stands out as the trusted choice for families and commercial clients. The blend of local demand, national support, and expanding commercial opportunity makes this branch a compelling and growth-ready business.
Marketing support
Hire for Baby provides a range of marketing support to its franchisees to help them effectively reach and engage with potential customers.
Centralized Marketing Campaigns:
Online Presence:
Social Media Marketing:
Local Marketing Guidance:
Training and Resources:
These marketing efforts are designed to drive traffic, increase visibility, and ultimately boost sales for each franchise location, ensuring a consistent approach to customer acquisition and brand
Training provided
Hire for Baby offers comprehensive training to its franchisees to ensure they are well-equipped to manage their franchise successfully and safely handle baby equipment.
Initial Training Program:
Equipment Safety and Installation:
Business Management:
Marketing and Sales:
Ongoing Support and Development:
Networking and Peer Learning:
This structured training ensures that franchisees are not only able to offer safe and reliable services but also effectively manage and grow their businesses within their local markets.
Skills
A new franchisee of Hire for Baby should have these essential skills:
Customer Service: Strong interaction and service delivery.
Attention to Detail: Accurate management of bookings and equipment safety.
Business Acumen: Knowledge of financial management and marketing.
Organizational Skills: Efficient inventory and maintenance coordination.
Problem-Solving: Ability to resolve issues quickly.
Communication: Effective verbal and written skills.
These competencies ensure smooth operations and high service standards.
Length of Agreement
5years with 5 year option
Year Business Established
1988
Year Franchising Commenced
2004
Site locations
35
History
The Joondalup branch has operated for over a decade under two owners and has always run as a home-based operation, servicing families across the fast-growing northern suburbs. The model is efficient and flexible, with strong potential for future growth if a new operator chooses to introduce a small commercial location for added visibility. the next operator should ideally be locally based within the Joondalup area to maintain quick response times and strong community ties. With the current owners relocating away from Perth,
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