Summary
Flexible Hours Strong ROI Hire for Baby we are looking for a super operator/Franchisee specializes providing essential baby equipment rentals to make parenting easier and travel more convenient.
Royalties
20% of net
Marketing Fees
$2,500 pa
Location Details
Melbourne various locations
3004 Melbourne
3005 World Trade Centre
3006 Southbank
3008 Docklands
3181 Windsor Prahran
3182 St Kilda St Kilda West
3183 St Kilda East Balaclava
3205 South Melbourne
3206 Albert Park Middle Park
3207 Port Melbourne Garden City
About the Opportunity
Hire for Baby South Melbourne is a specialised baby equipment hire service supporting local families, travelling parents, and commercial partners with reliable, high-quality products. As part of Australia’s leading baby equipment hire network, the branch offers a convenient and cost-effective alternative to purchasing items that may only be needed short term.
The branch carries a wide range of safety-checked equipment, including car seats, capsules, strollers, portacots, highchairs, toys, and essential newborn items. Every product is professionally cleaned, maintained, and prepared to meet strict safety standards. Customers also benefit from qualified car-seat installations and pram/car-seat cleaning services—ideal for busy families and travellers who need trustworthy support.
As part of the national franchise system, the South Melbourne branch enjoys strong brand recognition, proven operational processes, and ongoing training across safety, customer service, and product knowledge. Franchisees receive marketing support, national advertising, digital tools, and access to a centralised booking system that ensures smooth, consistent service and encourages repeat use across multiple branches.
South Melbourne offers outstanding growth potential. The catchment includes Southbank, Docklands, St Kilda, Port Melbourne, Albert Park, and surrounding high-demand areas. This region has one of Melbourne’s highest concentrations of hotels, serviced apartments, corporate stays, and Airbnb properties—many requiring baby equipment for guests at short notice. This creates strong opportunities for partnerships with hotels, Airbnb hosts, property managers, relocation companies, and tourism operators.
The branch is perfectly positioned to serve the short-term rental market, where convenience, fast turnaround, and reliability are essential. Travelling families increasingly expect child-friendly accommodation, driving consistent demand for safe equipment delivered and set up professionally.
With a strong focus on safety, cleanliness, and exceptional service, Hire for Baby South Melbourne stands out as the trusted choice for families and commercial operators. The combination of local service, national support, and significant commercial opportunity makes this branch a compelling, growth-ready business. for growth.
Marketing support
Hire for Baby provides a range of marketing support to its franchisees to help them effectively reach and engage with potential customers.
Centralized Marketing Campaigns:
Online Presence:
Social Media Marketing:
Local Marketing Guidance:
Training and Resources:
These marketing efforts are designed to drive traffic, increase visibility, and ultimately boost sales for each franchise location, ensuring a consistent approach to customer acquisition and brand
Training provided
Hire for Baby offers comprehensive training to its franchisees to ensure they are well-equipped to manage their franchise successfully and safely handle baby equipment.
Initial Training Program:
Equipment Safety and Installation:
Business Management:
Marketing and Sales:
Ongoing Support and Development:
Networking and Peer Learning:
This structured training ensures that franchisees are not only able to offer safe and reliable services but also effectively manage and grow their businesses within their local markets.
Skills
A new franchisee of Hire for Baby should have these essential skills:
Customer Service: Strong interaction and service delivery.
Attention to Detail: Accurate management of bookings and equipment safety.
Business Acumen: Knowledge of financial management and marketing.
Organizational Skills: Efficient inventory and maintenance coordination.
Problem-Solving: Ability to resolve issues quickly.
Communication: Effective verbal and written skills.
These competencies ensure smooth operations and high service standards.
Length of Agreement
5years with 5 year option
Year Business Established
1988
Year Franchising Commenced
2004
Site locations
35
History
he South Melbourne branch has operated for 12 years with two owners. The first established a commercial storefront and achieved strong early growth with a visible local presence. For the past two years it has run as a mobile service. The next operator should ideally be local and consider a hybrid model—combining mobile service with a small physical footprint to maximise visibility and growth.
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