Internal Ref: 331086
Summary
An exciting opportunity to acquire an established Australian online e-commerce business operating within the outdoor lifestyle sector.
Revenue
$185,512 pw
Potential
An established brand and e-commerce platform provide multiple opportunities for a motivated buyer to accelerate growth:
- Wholesale & Distribution - Expand retailer and distributor networks.
- Industry Partnerships - Develop new trade and B2B relationships.
- Retail Expansion - Introduce weekend market stalls and shopping centre pop-ups.
- Trade Shows - Build brand exposure and industry connections.
- Product Development - Expand seasonal and complementary ranges.
- Digital Marketing - Increase advertising and social media reach.
Skills
This opportunity may suit an owner-operator, e-commerce entrepreneur, digital marketer or existing lifestyle business looking to acquire an established brand rather than starting from scratch.
With proven sales, an established online presence, national customer reach and multiple avenues for further development, the business provides a strong foundation for a motivated purchaser to build upon.
Reason for Sale
The current owner has commitments to another business operating in a separate industry and no longer has the time available to focus on the continued development of this business. The sale creates an opportunity for a new owner to take over an established operation and pursue its next stage of growth.
About the Business
An exciting opportunity to acquire an established Australian e-commerce business operating within the outdoor lifestyle sector.
Established in 2021, the business has developed a distinctive market position through a carefully curated range of functional and design-led products sold to customers across Australia. The brand combines an established e-commerce platform with an engaged social media audience, recognised product offering and valuable industry relationships.
The business has built a strong online presence through its established Shopify store and active social media channels, including an Instagram audience of more than 7,000 followers. Strategic collaborations, retail relationships and product endorsements have also contributed to the brand's awareness and credibility within its target market.
Key Investment Highlights
FY2026 sales revenue of $185,512
Established Australian e-commerce brand operating since 2021
Distinctive and professionally developed brand
Established Shopify e-commerce platform operating 24/7
More than 7,000 Instagram followers
Nationwide customer reach
Potential to operate from virtually anywhere in Australia
Lean owner-operated structure with outsourced social media support
Established digital assets and intellectual property
Existing retail, wholesale and industry relationships
Approximately $31,000 in current stock, to be negotiated at valuation
Multiple opportunities to expand sales channels, distribution and product range
Flexible E-Commerce Model
The business is currently operated from Queensland; however, its e-commerce model means a purchaser could potentially relocate the operation virtually anywhere in Australia.
With no requirement for a traditional retail premises or significant plant and equipment, the business provides considerable flexibility for a new owner. Its streamlined structure and established online infrastructure also provide a solid platform from which to pursue further growth.
Growth Opportunities
A motivated new owner has several avenues available to further develop the business.
Opportunities include expanding the existing wholesale and distributor network, developing additional industry and trade partnerships, introducing complementary products and seasonal ranges, and increasing investment in digital advertising and social media.
There is also potential to introduce weekend market stalls and shopping centre pop-up stores, providing additional channels to showcase the brand and reach new customers. Attendance at relevant trade shows and industry events could further assist in developing distributor, wholesale and B2B relationships.
With the brand, product range and e-commerce infrastructure already established, a new owner can focus on expanding distribution, developing new sales channels and increasing the reach of the business.
Reason for Sale
The current owner has commitments to another business operating in a separate industry and no longer has the time available to focus on the continued development of this business. The sale creates an opportunity for a new owner to take over an established operation and pursue its next stage of growth.
Asking Price
$95,000 + SAV
This opportunity may suit an owner-operator, e-commerce entrepreneur, digital marketer or existing lifestyle business looking to acquire an established brand rather than starting from scratch.
With proven sales, an established online presence, national customer reach and multiple avenues for further development, the business provides a strong foundation for a motivated purchaser to build upon.
Further information, including the identity of the business and a comprehensive Information Memorandum, will be made available to qualified prospective purchasers following completion of a Confidentiality Agreement.
History
Established in 2021, the business has developed a distinctive market position through a carefully curated range of functional and design-led products sold to customers across Australia. The brand combines an established e-commerce platform with an engaged social media audience, recognised product offering and valuable industry relationships.
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