Internal Ref: 331086
Summary
Established Australian e-commerce lifestyle brand with national reach, strong digital presence, proven sales and multiple opportunities to expand products and distribution.
Revenue
$185,000 pw
Location Details
Australia Wide
Australia Wide E-Commerce
Potential
There are several avenues available to a motivated new owner. These include expanding wholesale relationships, developing partnerships with pool builders and associated businesses, introducing additional complementary products, increasing paid digital advertising, attending pool and spa industry events, building on influencer collaborations and exploring international markets.
Hours
Felxible to suit the incoming owner
Reason for Sale
The current owner is selling due to commitments to another business in a separate industry, creating an opportunity for a new owner to take an established brand and focus on its next stage of development.
About the Business
An exciting opportunity to acquire an established Australian e-commerce business operating within the outdoor lifestyle sector.
The business has built a strong online presence through its established Shopify store and active social media channels, including an Instagram audience of more than 7,000 followers. Strategic collaborations, retail relationships and product endorsements have also contributed to the brand’s awareness and credibility within its target market.
Key Investment Highlights
- FY2026 sales revenue of $185,512
- Established Australian e-commerce brand operating since 2021
- Distinctive and professionally developed brand
- Established Shopify e-commerce platform operating 24/7
- More than 7,000 Instagram followers
- Nationwide customer reach
- Potential to operate from virtually anywhere in Australia
- Lean owner-operated structure with outsourced social media support
- Established digital assets and intellectual property
- Existing retail, wholesale and industry relationships
- Approximately $31,000 in current stock, to be negotiated at valuation
- Multiple opportunities to expand sales channels, distribution and product range
Flexible E-Commerce Model
The business is currently operated from Queensland; however, its e-commerce model means a purchaser could potentially relocate the operation virtually anywhere in Australia.
With no requirement for a traditional retail premises or significant plant and equipment, the business provides considerable flexibility for a new owner. Its streamlined structure and established online infrastructure also provide a solid platform from which to pursue further growth.
History
Established in 2021, the business has developed a distinctive market position through a carefully curated range of functional and design-led products sold to customers across Australia. The brand combines an established e-commerce platform with an engaged social media audience, recognised product offering and valuable industry relationships.
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