Internal Ref: RN 661
Summary
Established Sydney bridal platform with over 20 years of goodwill, proven revenue scale, a premium prestige location, a curated international designer portfolio and a service model.
Revenue
$1,682,000 pa
Rent
$95,000 pa
Expenses
$1,298,000 pa
Net Profit
$289,000 pa
Location Details
Premises is on a ground floor commercial space in an upmarket location. Thwere has been an extensive reinvestment in the showroom and product platform, including carpet, lighting, painting, gown racking/tracking and additional new-season.
Potential
Focus marketing on other Australian States and Territories (majority of existing sales are in NSW and there is huge potential to positively augment sales performance).
Continue to drive brand awareness by attending Expos and bridal open days as well as advertising through new channels.
Leveraging the existing social media followers to sell and market directly to them.
Utilise the existing customer database to promote new collections, in-store events, and appointment opportunities.
Skills
Previous experience in retail fashion with a creative flair wouild be an advantage.
Hours
3 days a week 10 am to 4 pm and 2 evenings to 8.30 pm plus Saturdays.
Lease
5 years
Employees
Owner plus flexible staffing structure to support sales, custoner service and day-to-day operations.
Reason for Sale
Retirement
About the Business
This business offers a Buyer an established Sydney bridal platform with over 20 years of goodwill, proven revenue scale, a premium prestige location, a curated international designer portfolio and a service model built around the individual bride.
For more than 20 years, this unique business has helped Sydney brides find gowns that feel perfectly them. In their beautifully fitted out boutique, the expert team present a carefully curated collection from celebrated Australian and international designers, chosen for their craftsmanship, individuality and beauty. The team takes care of everything from the moment a brides says “Yes to the Dress” from ordering, fittings, right through to alterations. This really is the difference experience brings: a bridal journey that feels personal, seamless, and entirely focused on helping clients find their dream dress. The website is sophisticated and they have a strong social media following.
Key Features:
High functioning, secure and optimised website developed over a long term with continuous stakeholder input. Significant financial investment in the website.
The business offers an incoming owner an established Sydney bridal platform with over 20 years of goodwill, proven revenue scale, a premium location, a curated international designer portfolio and a service model built around the individual bride.
Social media followers exceeding 3.2K. High level of engagement to appointment via their Instagram page.
Strong supplier / designer relationships in place for efficient fulfilment of orders.
Award winning business with established and well-known world leading designers, such as Alex Perry, Wona Concept, Eva Lendel and Pronovias
A deposit of 60% is paid by customers on all new sales which covers the cost price of the gown and minimises risk, supporting cash flow.
Lean (and static) cost structure, ready for director/owner management.
Established Marry Me Bridal goodwill and market recognition in Sydney bridal retail.
Premium location showroom and recently refreshed presentation infrastructure.
Designer and supplier relationships, subject to supplier approvals and transfer arrangements.
Experienced team, bridal styling capability and established operating procedures.
Appointment, customer follow-up, ordering and gown-tracking processes.
In-boutique alteration continuity through established contracted dressmakers.
Website, digital presence, public review profile and established customer enquiry channels.
An agreed transition and mentoring period with the owner..
History
Commenced in October 2004 in bridal retail, where each bride is typically a once-in-a-lifetime customer, long-term goodwill is created through referrals, reputation, designer access, service standards and accumulated market trust.
The website has been refined and continually updated to make it extremely user friendly and functional, now providing a comprehensive and informative website. Extensive work has been invested in the business’ Search Engine Optimisation and as a result the website performs highly in all relevant Google rankings.
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