Summary
Own and operate a Ferguson Plarre bakehouse in Berwick Maretplace with a simple and effective franchising model with no hidden costs & no royalties or marketing fees.
Royalties
0% of gross
Marketing Fees
0% of net
Location Details
Lyall Road, Berwick, Berwick
Berwick Marketplace is a vibrant community hub featuring a diverse mix of specialty retailers, health and beauty services, cafés, and professional businesses.
About the Opportunity
Ferguson Plarre Bakehouses has a fantastic opportunity to join our franchise family with a brand new site at Berwick Woolworths delvelopment.
This is your chance to become part of a trusted Australian brand with over 120 years of history, while building meaningful connections within your local community.
Best of all, owning a Ferguson Plarre Bakehouse really is a piece of cake. We take care of supplying the delicious award-winning cakes, savouries, and sweet treats, so you can focus on what matters most, creating exceptional customer experiences, leading your team, and growing a successful business.
For more information on this attractive opportunity contact our franchise recruitment team on 03 9336 3200 or visit www.fergusonplarre.com.au/franchising/current-opportunities to discover more about this business and other franchise opportunities.
Marketing support
Ferguson Plarre has a dedicated in-house Marketing Team resourced with expert marketers, digital specialists, and designers, providing full marketing support for your store with no additional marketing fees.
The team manages all aspects of our brand, major advertising campaigns, loyalty programs, product launches, point of sale materials, our e-commerce offering and social media platforms. They’ll also work with you and your Business Support Manager to develop your very own local area marketing plan.
Training provided
Our award-winning Training Team will guide you through a comprehensive 4-week training program where you will learn everything you need to successfully operate a Ferguson Plarre store.
We’ll teach you how to use of our point-of-sale system, how to order products, the selection and management of staff, customer service, food safety, the fundamentals of being a brilliant barista and much more.
At the end of your training a dedicated Business Support Manager will continue to work closely with you to ensure your business is a success.
Skills
You will need to be enthusiastic, motivated, community minded and have a passion for customer service. As a business owner you must demonstrate sound communication and leadership skills, love working with people and be able to manage teams. You’ll need to problem solve, follow a proven business model, understand financials, and be prepared to drive marketing initiatives that allow you to grow sales and profitability.
One thing you won’t need to worry about is baking, we deliver fresh, award-winning products to your store each day
Length of Agreement
The length of the franchise agreement with be determined by the length of premise lease.
No Royalty Fee
No Marketing Fee
Our support includes:
• Marketing
• Operations
• Product Development
• Projects
• Purchasing / Supply
• Property
• Human Resources
• Information Services
• Finance
• Training
Year Business Established
1901
Year Franchising Commenced
1987
Site locations
85
History
Ferguson Plarre Bakehouses is a family owned and operated business run by the Plarre family who are activity involved in the day to day running of the business. With over 120 years of continued customer loyalty and rich history of 4 generations in baking, we are one of the most loved and well-known bakery chain ion Victoria with over 85 store and growing. The family continue to embrace their forefather's commitment to quality, products, service, innovation and on open door policy where the owners truly are the face of the place.
Awards
Ranked #1 Food Franchise 2019
TOP FRANCHISE for more than 10yrs
VICTORIAN BAKING SHOW
Best decorated cakes
Best Sausage Roll
Gold Medal winner Best Pastie
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